Designing strategic UX solutions for B2B SaaS products in a fast-paced agency environment, from initial research to final delivery.

Conducting user interviews, creating high-fidelity mockups and prototypes, and aligning stakeholders and developers throughout the process.

Building scalable Design Systems from scratch and maintaining clear client communication to ensure consistency, efficiency, and transparency.

Starting a new chapter in San Francisco, learning from talented designers and building market-leading products in the B2B and SaaS space.

Led UX and UI efforts for BKW’s B2B and B2C products.

Designed and launched innovative product features that improved usability and increased engagement.

Owned and expanded the company-wide Design System, ensuring seamless implementation.

Partnered closely with developers and PMs in an Agile/Scrum environment to deliver user-centered solutions.

Designed compelling visual assets for marketing campaigns and digital branding initiatives.

Translated complex ideas into high-impact designs, supporting cross-functional teams.

Responsible for the layout of print publications (anthos, Curaviva, BLS Streifzug, BLS Mitarbeiter Magazin, Stiftung Bächtelen and more*).

Focus on micro/macro typography, data preparation & compliance with CD/CI guidelines. Conception & design for print communication.

* print communications published in Switzerland