# Susan (Yishan) Zheng > Senior Product Designer with 5+ YOE in B2C Apps | UW Human Centered Design & Engineering | Monetization Location: Oakland, California, United States Profile: https://flows.cv/susanyishanzheng https://www.susanzdesign.com/ I am Susan, a Product Designer with over 5 years of experience in creating intuitive B2C apps for growth-stage startups. I excel at scaling products by integrating user-centered design with a research-driven approach, grounded in clarity and craft. With an MS in Human-Centered Design & Engineering and a background in Business and Visual Design, I bring a practical, systems-minded perspective to product challenges. At Viome Life Sciences, a company that provides test-based health insights and personalized food recommendations, I led an app redesign that enhanced the clarity and actionability of customers’ test results, increasing the attach rate (customers subscribed to a supplement plan after buying a health test) by 1.88x through improved information architecture, UX, and UI. I’m eager to join a growth-stage, mid-size, or larger company to design impactful consumer-facing apps. I’m open to sectors like health & wellness tech, fintech, and e-commerce, where I can drive design decisions informed by user needs while pushing the craft forward. Skills: Design: UX/UI Design, Interaction Design, User Experience Design, Product Design, Wireframing, Prototyping and Visual Design. Business: Product Thinking Research: User Testing, User Interview, Usability Studies, User Data Synthesis, Card Sorting, Affinity Mapping, etc. Web Development: HTML, CSS, JavaScript, PHP, SQL and Database Design. ## Work Experience ### Member of the Founding Team @ We Independent Jan 2025 – Present | San Francisco Bay Area Empower new immigrants to become entrepreneurs. We host local and online events to connect people who are ready to start their entrepreneurial journey with business owners and side hustlers who've already taken the leap. ### Senior Product/UX Designer @ Viome Jan 2023 – Jan 2025 Leading the design of post-acquisition customer experience at Viome. ### UX/UI Designer @ Viome Jan 2021 – Jan 2023 | Bellevue, WA • Designed and launched the self-service subscription management feature in the Viome mobile app and responsive web app, reducing software expenses by $100K annually • Established design brainstorming sessions with cross-functional teams to develop product solutions and created a user testing process to gather feedback, fostering product thinking culture and driving significant app improvements ### Product Designer @ Revery AI (YC S21) Jan 2021 – Jan 2021 | Seattle, Washington, United States Designed and shipped the virtual fitting room feature for Revery AI, increasing conversion rate by 20-25% for fashion retailers. ### User Experience Designer @ ZERO& Jan 2020 – Jan 2021 | Remote I designed the app from scratch and improved the drink ordering experience through design iterations, enabling customers to conveniently order ahead and bypass the typical 2-hour wait, significantly boosting customer satisfaction and service efficiency. Zero& now has 15 store locations in the US. ### Product Designer @ Cheese Financial Inc Jan 2020 – Jan 2020 | Pasadena, California, United States • Orchestrated a company-wide design sprint that developed a new cash-back rewards feature on the Cheese mobile banking app, converting 7% of signup users into first-time buyers • Conducted 5 product usability tests and iterated the dashboard mobile UI design • Actively communicated with developers by writing user stories and requirements, and conducting QA tests for the iOS app • Participated in 7 sprints using agile development framework ### Graduate UX Designer @ Nordstrom Jan 2020 – Jan 2020 | Greater Seattle Area • Led a team of 4 to ran a usability study on the “Looks” feature by generating research questions, moderating usability tests, and delivering research results to Nordstrom Looks team • Optimized the “Looks” feature by redesigning it, generating high-fidelity interactive prototypes, and testing with users ### UX Designer @ Blackstone LaunchPad at USC Jan 2018 – Jan 2018 | Los Angeles, California • Redesigned the information architecture of the official website resulting in a 17% increase in visitors • Designed a responsive landing page for a hackathon called “Futurethon”, attracting over 100 participants ### Graphic Designer @ University of Southern California Jan 2016 – Jan 2017 | -0871, 3415 S Figueroa St, Los Angeles, CA 90089 • Redesigned 5 webpages for USC International Academy’s website to showcase the programs of USC • Designed more than 30 activity flyers and program brochures to reach an audience of more than 1,000 people • Assisted the brand manager to work on 4 marketing projects which brought in more than 500 new applicants ## Education ### Master of Science - MS in Human-Centered Design and Engineering University of Washington ### Bachelor’s Degree in Business Administration, Web Technologies and Application, Communication Design University of Southern California ## Contact & Social - LinkedIn: https://linkedin.com/in/susanzheng330 - Portfolio: https://www.susanzdesign.com/ --- Source: https://flows.cv/susanyishanzheng JSON Resume: https://flows.cv/susanyishanzheng/resume.json Last updated: 2026-04-13