· Led the design and launch of CadenceAI’s corporate website using Figma and Framer, delivering a responsive and scalable marketing site within one month.

· Facilitated a branding workshop with leadership to define company messaging, mission, and visual direction, resulting in the organization’s first cohesive brand guidelines.

· Structured the website information architecture and content hierarchy to clearly communicate the platform’s value proposition in AI-powered clinical trial finance and operations.

· Designed early UX concepts for an AI-assisted workflow feature that helps teams review and reconcile financial documentation more efficiently.

· Transitioned into an ongoing UX advisory role, providing product and interface feedback to improve usability, clarity, and information hierarchy across the platform.

· Led the redesign of Soda Sense’s subscription-based e-commerce experience, improving product clarity and increasing conversion rates by 20%.

· Simplified a complex refill subscription model by redesigning the product selection flow into a clear step-by-step purchase journey that improved customer understanding before subscribing.

· Addressed friction in the customer account experience by redesigning subscription management and product switching flows across multiple refill products.

· Built and launched a scalable design system used across marketing pages and product experiences, improving design consistency and accelerating marketing delivery.

· Created reusable UI components and layout templates that enabled the marketing team to launch landing pages faster while maintaining consistent brand presentation.

· Collaborated cross-functionally with product, marketing, and engineering teams to align user experience improvements with subscription lifecycle goals.

· Designed user flows, wireframes, and high-fidelity interfaces for client-facing web and mobile products, translating complex requirements into intuitive user experiences.

· Partnered with stakeholders to translate business requirements into structured UX flows, improving usability and task efficiency across product features.

· Developed design systems and reusable UI components to ensure visual consistency and scalable product development.

· Produced interactive prototypes and visual assets to support product presentations, design validation, and developer handoff.

· Contributed to a large-scale redesign and content migration for Oracle’s Developer Resource Center, supporting the build of 100+ web pages within Oracle’s CMS and design system.

· Collaborated with cross-functional teams including Creative Directors, UX designers, and developers to restructure site navigation and content architecture.

· Identified usability issues in legacy pages and proposed UX improvements to improve navigation clarity for developer audiences.

· Conducted design QA and interface audits to ensure consistency across templates, components, and migrated content.

· Participated in design reviews and content strategy discussions to align site structure with developer needs.

Internship Project

Communicate with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.

Collaborate with teammates to deliver valuable features meeting business and customer needs.

Devise site maps, user flows, wireframes, and mockups for designs based on proven methodologies, stakeholder requests, and end-user feedback.