# Sushanto Sarkar > Product Designer | SaaS Experience | Masters in Digital Product Design from Parsons, NYC Location: United States, United States Profile: https://flows.cv/sushanto Masters from Parsons School of Design (NYC 2023) | International design awards + features | Looking to upgrade • My core competencies lie in product research, employing Figma for design precision, and leveraging my interface design skills to produce compelling prototype interactions. The ability to translate complex concepts into intuitive designs has been pivotal in my work, including the successful SaaS educational gaming platform for Bangladeshi kids that increased awareness by 40% in 2022 and received international awards and media coverage. My dedication to crafting seamless digital products drives revenue and enriches user interaction. • Worked for renowned clients: Adobe, Adidas, Magicshine, PM of Bangladesh and also multiple startups and small businesses. ## Work Experience ### Senior User Experience Designer @ ariMarketing Jan 2024 – Present ### Design Lead @ Premier Badminton LLC Jan 2024 – Present | Dallas, Texas, United States • Premier Badminton (founded in 2014) has grown significantly, expanding from one center to five locations. This strained their existing court booking system, which lacked the structure and user-friendliness to meet customer demand. • Led the redesign of their web app's court booking system, focusing on user experience (UX) to simplify court rental and enhance user understanding of booking steps and policies. Conducted qualitative user interviews for the design process. • Redesigned system, currently in beta testing, shows a promising 200% increase in court rentals, greatly boosting company revenue. We're actively incorporating user feedback for further refinements, ensuring a more user-friendly experience. ### Founding Product Designer @ StreetCare Jan 2023 – Jan 2024 | New York City Metropolitan Area • Directed & designed the product revamp of Streetcare's SaaS web & mobile app: www.streetcarenow.org • An innovation that boosted social worker engagement and social impact by 70%. • Developed use cases and high-level requirements while collaborating with UX teams, strategists, engineers, and PMs. • Mentored junior designers, fostering hands-on learning and innovation in app design. • Conducted comprehensive UX research, including user interviews and surveys. • Created empathy and journey maps, and developed detailed user personas. • Analyzed findings and feedback to identify pain points and opportunities for improvement. • Presented research insights to shape the product and enhance its UX. • Release resulted in a 200% increase in social outreach traffic within three months. ### Web Content Producer @ Adobe Jan 2023 – Jan 2023 | Brooklyn, New York, United States ### Web Content Producer @ Magicshine® HQ Jan 2023 – Jan 2023 | Manhattan, New York, United States ### Digital Product Designer @ EnduroMeet Jan 2022 – Jan 2023 | New York City Metropolitan Area • Developed EnduroMeet, a digital solution to connect endurance athletes in the same neighborhood in real-time. The scope of work includes user interviews, testings, research & insights, branding, design system and prototyping. • With a competitive research analysis, I introduced a unique feature allowing users to coordinate navigations with recipient athletes while emphasizing safety, consent, and trust. • Demonstrated complete ownership of the project and received positive feedback from real-world athletes (users) and potential company like Strava. The project tackled the real issue of finding companionship consolidated safely. • Identified and addressed critical issues with existing competitor, Strava, boldly brought it to the attention of the company. Proposed and implementing effective solutions in EnduroMeet for safer companionship consolidation. ### Senior User Experience Designer @ Bhavishyavani Future Soundz Jan 2022 – Jan 2022 • Designed an award-winning educational platform that was effectively used in the primary schools across Bangladesh which increased children's awareness and positive values by 50% in one year. • Developed UI designs, illustrations, and iconography for "Hasina and Friends" a SAAS-based educational interactive gaming platform, catering to kids of different age groups. Collaborated with cross-functional teams to create system maps and high-fidelity prototypes, streamlining the design process and ensuring seamless user experiences. • "Hasina and Friends" is a project that was directly associated with the Prime Minister of Bangladesh which received widespread recognition and media coverage, including features on reputable platforms like Daily Sun, PressXpress, The Daily Star, TBS News & Dhaka Tribune. • The project was launched and went live on Sept 2022 which successfully promoted this as an interactive learning for children and instilling core values received accolades from both local and international communities. • Increased kids' awareness by 40% and fostered positive values like dedication, social justice, etc. ### Senior User Experience Designer @ Thoughtcom Jan 2021 – Jan 2022 • Led successful user experience for website and rebranding that uphold the tone of voice. • Problem: Thoughtcom required a brand update for enhanced competitiveness and website UX improvement. • Solution: Conducted primary research on interface trends, colour psychology and rebranding initiative, creating a new brand identity, comprehensive branding guidelines, and a redesigned website with custom UI illustrations. • Results: Achieved a 30% increase in user engagement, a 20% boost in organic traffic, and repositioned Thoughtcom's brand perception 40% higher within the Internal Communications & Digital Marketing landscape. • Impact: Boosted Thoughtcom's brand, website performance, and user engagement, promoting client growth. ### Senior Visual Experience Designer @ OPEN Strategy & Design Jan 2020 – Jan 2021 | Mumbai, Maharashtra, India • Spearheaded the packaging design project for Jack Daniel's 'Diwali Edition Pack' making the brand to cover more than 2000 premium outlets in 10 cities across India, reaching an estimated 20,000 consumers. It received an overwhelming response which helped generated double the expected uptakes, establishing it as the number one premium gifting option during the festive period of India. • Created new brand assets and design guidelines for Jack Daniels India, ensuring seamless integration across social and digital platforms. This contribution towards digital, print, and retail experiences enhanced the brand presence, establishing it as a top emerging whiskey brand. As a result, Jack Daniels topped the list of the growing American Whiskey category with a CAGR of 20% in India. ### Graphic Designer II @ OPEN Strategy & Design Jan 2019 – Jan 2020 | Mumbai • Worked on diverse design projects, branding, art direction, design trend research, data visualization, motion, interaction, and website design. Conducted brainstorming sessions to inform clear articulation of design and strategies. Provided feedback and presented final concepts to stakeholders, leading to successful project coordination. • Provided mentorship and training to interns, cultivating their design skills and fostering active collaborations. ### Brand & UX Designer @ Pawppiness Jan 2018 – Jan 2019 • Strengthened brand identity through concept development, brand strategy and designing high quality brand guidelines. • Crafted custom typographic fonts defining a unique brand identity for future iterations against competing pet cafes. • Boosted brand visibility by 60% in one month through impactful infographics, collaterals and social media creatives. • Implemented a visual design strategy that resulted in an impressive 80% revenue boost within 6 months, positioning the cafe as a top 10 pet cafe in India. ### Graphic Designer & Illustrator @ Locopopo - India Jan 2018 – Jan 2018 | Mumbai Area, India • Managed & worked on multiple design projects, including branding, data visualization, website design, and motion design. • Created digital illustrations with style explorations, adding visual interest to various projects. • Received the Kyoorius Creative Award as part of a team, showcasing exceptional design work through successful collaboration, worked independently along with constant cross-functional interactions, and teamwork. ### Designer @ adidas Jan 2017 – Jan 2018 | Mumbai • Spearheaded the creative direction for the Adidas UltraboostX women's shoes campaign, resulting in an 80% sales increase compared to the previous year by developing a compelling storytelling strategy and executing it through dynamic visuals, collaborating with a cross-functional team, and partnering with top female athletes to showcase the emotional and physical benefits of running. • Repositioned the UltraboostX product 40% higher than competing women's running shoes by successfully launching the campaign in major cities and Adidas stores across India, ultimately establishing Adidas as the undisputed market leader in women's running shoes in 2018. • Received the Creative Director of the Year award from Adidas in recognition of the campaign’s outstanding success. ## Education ### Masters Degree in Communication Design | Digital Product Design Parsons School of Design - The New School Jan 2022 – Jan 2023 ### BFA in Design and Visual Communication Sir J J Institute of Applied Art Jan 2015 – Jan 2019 ### Diploma in Fine Art Indian Art Institute Jan 2014 – Jan 2015 ### Bachelor of Arts - BA Patkar College of Arts and Science Jan 2012 – Jan 2014 ### Swami Vivekanand International School and Junior College Jan 2001 – Jan 2012 ## Contact & Social - LinkedIn: https://linkedin.com/in/sushantosarkar - Portfolio: https://www.sushantosarkar.com --- Source: https://flows.cv/sushanto JSON Resume: https://flows.cv/sushanto/resume.json Last updated: 2026-03-30