Bengaluru, Karnataka, India
• Creation of a gamified meeting platform: identified the attendee journey, gaps and pain points, conducted field studies and interviews to generate solution hypotheses and designed the meeting platform. Employed gamification techniques to increase engagement.
• Re-design a multi-software CRM system: Conducted stakeholder workshops, user interviews, and heuristic evaluation to identify major task flows and pain points across different platforms. Re-designed the platform to be more task-specific and streamlined for the various personas. Reduced the number of clicks by 40% when completing key tasks, while improving usability.
• Assessment of business needs to create a platform for the future state of the evolving Automotive landscape: Conducted stakeholder workshops to identify the evolving needs of different segments of the automotive market and identified a cross-system user journey involving multiple personas. Mapped user archetype needs to business goals to identify key journeys to be targeted, and designed workflows for the same.
