# Swati Balakrishnan

> Head of Marketing | Ex-Carta, MasterClass, Economist

Location: San Francisco, California, United States
Profile: https://flows.cv/swatibalakrishnan

I’m a B2B and B2B2C marketing leader with 16+ years of experience helping brands grow with purpose, clarity, and impact. From global media powerhouses like The Economist and FT to high-growth tech companies like Carta, MasterClass, Puzzle and VC funds, I specialize in:

• Scaling go-to-market strategy and partnerships
• Building brand and demand engines from the ground up
• Leading cross-functional teams through periods of rapid growth
• Merging creative storytelling with measurable performance

My strength lies in blending empathy with execution, elevating the voice of the customer while building marketing programs that earn trust and drive long-term results.

## Work Experience
### Head of Marketing @ Puzzle
Jan 2025 – Present | San Francisco Bay Area
Helping build Marketing & Partnerships at Puzzle. We are on a mission to redefine the accounting software landscape and provide an AI-native, modern, high-velocity alternative to legacy platforms like QuickBooks, for startups, SMBs and accounting firms.

### Director of Marketing - Enterprise (Product, Demand Generation & Brand) @ MasterClass
Jan 2023 – Jan 2025 | San Francisco Bay Area
Led product, brand, go-to-market strategy and demand generation for MasterClass' B2B solutions, scaling reach and revenue across industries.

### Director of Marketing & Growth - Venture Capital @ Portfolia
Jan 2022 – Jan 2023 | San Francisco Bay Area
Oversaw growth marketing, brand, and events for two venture platforms in contract roles in an experimental year to try VC, focused on inclusive investing and VC acceleration.

VC Lab - August 2022-Feb 2023 
Portfolia - Feb 2023-September 2023

### Director of Marketing & Demand Generation @ Carta
Jan 2020 – Jan 2022 | San Francisco Bay Area
Led demand generation and GTM for all product lines including Equity Management, Venture Capital for founders and fund managers, and new product launches, growth campaigns, and rebranding efforts.

### Marketing Lead, Design Thinking, & Transformation Strategy - Capco Digital @ Capco
Jan 2018 – Jan 2020 | New York, New York
Led marketing strategy for Capco’s U.S. fintech portfolio, launching campaigns that positioned the firm as a leader in emerging tech, financial services, and digital transformation.

### Head of Marketing, Americas - Capco @ Capco
Jan 2017 – Jan 2018 | New York, New York, United States

### Senior Product & Brand Marketing Manager @ LendIt Fintech
Jan 2016 – Jan 2017 | New York, New York, United States
Directed product, content strategy and event marketing for one of the largest fintech ecosystems globally, uniting startups, investors, and financial services leaders.

### Senior B2B and Brand Marketing Manager @ Financial Times
Jan 2015 – Jan 2016 | New York, New York, United States
Led integrated marketing and brand initiatives for the U.S. commercial team, supporting global growth through content partnerships and C-suite engagement.

### B2B and Brand Marketing Manager @ Financial Times
Jan 2014 – Jan 2015 | New York, New York, United States

### Marketing and Business Development Manager @ PublicStuff
Jan 2012 – Jan 2014 | New York, New York, United States
Led marketing, PR, and partner strategy for this civic tech startup, supporting rapid growth and acquisition by Accela.

### Marketing Manager, Thought Leadership & Client Solutions @ The Economist
Jan 2010 – Jan 2012 | New York, New York, United States
Managed special projects and global brand partnerships at The Economist and FT, focused on thought leadership, event strategy, and client engagement.


## Education
### MSc (Masters of Science) in Research Methods/Management
The London School of Economics and Political Science (LSE)

### BS in General Course, Junior Year Abroad, Government and Economics
The London School of Economics and Political Science (LSE)

### BA in Political Science and Economics
Whittier College

### 6 Week Summer Course
The London School of Economics and Political Science (LSE)


## Contact & Social
- LinkedIn: https://linkedin.com/in/swatibalakrishnan
- Website: http://www.facebook.com/people/Swati-Balakrishnan/67800012

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Source: https://flows.cv/swatibalakrishnan
JSON Resume: https://flows.cv/swatibalakrishnan/resume.json
Last updated: 2026-04-05