# Swetha Reddy > Sr. UI/UX Designer and Developer Location: Greater Cleveland, United States Profile: https://flows.cv/swethareddy • Results-oriented software development leader with over 18 years of extensive experience in web application design and development. • Proven track record of driving business growth and operational efficiency through strategic leadership and cross-functional team management. • Expert in leading large-scale projects, delivering results under tight deadlines, and fostering innovation. • Skilled in developing long-term strategies that align with organizational goals and drive sustainable growth. • Adept at building high-performing teams, mentoring junior developers, and creating collaborative work environments that boost engagement and reduce turnover. • Proficient in web technologies including HTML5, CSS3, PHP, Node.js, React.js, Bootstrap, Angular, and more. • Specialized in Single Page Applications (SPAs), accessibility standards, and responsive web design. • Strong problem-solving and analytical skills, combined with a passion for innovation and continuous learning. • Thrive in fast-paced environments, adapting to change while ensuring timely project delivery within scope and budget. • Skilled in managing client and stakeholder relationships, ensuring alignment with business objectives for long-term success. ## Work Experience ### Sr. UI/UX Designer and Developer @ AgileBlue Jan 2021 – Present • Led the development of dynamic and browser-compatible pages using JavaScript frameworks (React), improving overall project timelines and code quality. • Oversaw optimization efforts that improved website load time by 22%, ensuring cross-browser compatibility and accessibility compliance. • Developed new React components, increasing average user time on page by 2 minutes, resulting in improved user engagement. • Implemented extensive test coverage for new features, reducing customer complaints by 10%. • Drove product development using React, leading to a 25% increase in customer adoption. • Mentored and trained 4 team members on front-end development basics, guiding them through the development process and fostering their growth. • Led front-end development of applications using HTML5, CSS3, JavaScript, TypeScript, Angular 4/5/6/8, Twitter Bootstrap, and JSON. • Created and maintained a prototype library for AJAX development to enhance reusability and consistency across projects. • Implemented JavaScript charts and maps to meet client data visualization needs. • Used Angular 8 forms for server and client-side validations, ensuring data accuracy and security. • Created reusable TypeScript components and services for consuming REST APIs, improving developer productivity and consistency. • Implemented a Node.js server for authentication, strengthening the application’s security framework. • Collaborated with a team of 4 developers to provide end-to-end solutions, demonstrating leadership in team-based problem-solving. • Designed user-centered interfaces based on business requirements and user feedback, ensuring that applications aligned with client and user needs. • Managed bug tracking and resolution using JIRA, ensuring on-time delivery and continuous improvement. • Designed modular UI components for an interactive pattern library using Pattern Lab and React Storybook, creating a scalable front-end system for future projects. ### Sr. UI/UX Designer and Developer @ NCS Credit Jan 2020 – Jan 2021 • Overhauled the UI for an internal tool to refund customers which helped the customer experience team of 15 improve the refund speed by 10% • Expand features, refine code, and improve processes, producing smoother operations and enhancing user engagement • Produced stunning visual elements of web applications by translating UI/UX design wireframes into code while producing high quality, reusable markup using HTML5 and CSS3 • Created wireframes, prototypes and documentation to communicate UI revisions and design ideas. • Designing frontend within object-oriented Javascript frameworks like React.Js • Built single page applications (SPA), responsive web design, UI using HTML5 grid layouts, CSS3 media queries where it's an expression and can be used to either true or false. • Ensure efficient web development by supporting designers and app developers while resolving website performance issues. • Work with Dev team to plan, develop, manage, and deploy projects; Maintain current code base. • Performed web development, template development, testing, debugging, integration, documentation , deployment along with reviewing the Code of the team. • Performed as a Development Lead and point of contact to the client for various projects. • Collaborated with e-Commerce, Creative and Marketing teams to align product and promotional messaging. • Regularly discuss project progress and assess project requirements with business units. ### Sr. UI/UX Designer and Developer @ United Consumer Financial Services Jan 2019 – Jan 2019 | Westlake, Ohio, United States • Delivered responsive, cross-browser compatible and accessibility compliant websites, achieving 19% faster load time than industry average • Produced stunning visual elements of web applications by translating UI/UX design wireframes into code while producing high quality, reusable markup using HTML5 and CSS3 • Designing frontend within object-oriented Javascript frameworks like Angular.Js and Ext.Js. • Worked with clients to create format, shading plan for their site and executed it into a last interface outline with the HTML/CSS and JavaScript. • Responsible for testing the web applications using JAWS, Window Eyes, NVDA, Voiceover, Talkback, Accessibility toolbar, color contrast analyzer and WAVE to make sure the code is ADA compliant. • Responsible for making the application 508 Compliant and tested them with JAWS and Web King. • Designed webpages as per the client's instructions and principles all through the development and support of the website utilizing HTML, CSS and JavaScript. • Worked with UI designers and User experience team to define screen designs. • Developed angular partials based on UI screens. ### Lead UI/UX Designer @ GEMCO Medical Jan 2018 – Jan 2018 | Cleveland/Akron, Ohio Area • Responsible for conducting user testing and research, designing wireframes, high fidelity mockups, and HTML/CSS JavaScript functional prototypes. Conduct interviews with target audience members and develop accurate user personas. • Provide guidance and design skills to Development and Marketing teams on best practices for usability. • Crucial to implementing the '4D' process for all new projects – Divine, Design, Develop and Deliver – which puts UX at the heart of all the company’s projects going forward. • Developed custom WordPress Plugins for the applications. • Developed client-coach communication application with messaging and file sharing. • Developing UI pages using AngularJS, HTML5, CSS3, JavaScript, jQuery and their integration within a PHP environment. • Coding in LAMP (Linux, Apache, MySQL, and PHP) environment. ### Lead UI/UX Designer @ Progressive Insurance Jan 2017 – Jan 2018 | Cleveland/Akron, Ohio Area • Applied advanced HTML, JavaScript, and CSS to deliver innovative user interfaces and components. • Create wireframes, user flows and site maps to communicate interaction and design ideas. • Mentored junior developers on the applications along with the code review. • Created site maps and wireframes and reviewed and monitored content management data entry to deliver the revised website within three months. • Responsible for testing the web applications using JAWS, Window Eyes, NVDA, Voiceover, Talkback, Accessibility toolbar, color contrast analyzer and WAVE to make sure the code is ADA compliant. • Responsible for designing and developing interactive UI pages with HTML5, CSS3, SASS and AJAX. • Responsible for developing the static content using front end with HTML5 and CSS3 by coordinating with the UX designers. • Used AngularJS as a framework to create Single Page Applications (SPA) in each form which can bind data to specific views and synchronize data with the server. • Involved in updating the UI as per the changing requirements. • Used JavaScript extensively to make the web pages more interactive. • Used SASS while styling the UI pages with CSS3. • Created sliders and used full calendar depending on the requirements of the mobile application. • Worked on Cross-Browser compatibility and fixed the bugs for several browsers. ### UX Web Developer @ NAS Recruitment Innovation Jan 2015 – Jan 2017 | Cleveland/Akron, Ohio Area • Constructed user flows, status maps, wireframes, and fully functional high fidelity, interactive prototypes. • Led user testing initiatives to determine and standardize design system behavior and visual elements. • Actively identified areas for process/ product improvement and offered solutions to achieve desired outcomes. • Developed some responsive internal sites for Survey using AngularJS • Worked with UI designers and User experience team to define screen designs. • Developed angular partials based on UI screens. • The development includes user interface design, back-end functionality, site navigation and overall site design. These efforts are collaborated with internal and external departments to completely develop integrated client solutions. • Mentored new team members and ensured use of standards and best practices. • Worked with clients to create format, shading plan for their site and executed it into a last interface outline with the HTML/CSS and JavaScript. • Responsible for testing the web applications using JAWS, Window Eyes, NVDA, Voiceover, Talkback, Accessibility toolbar, color contrast analyzer and WAVE to make sure the code is ADA compliant. • Designed webpages as per the client's instructions and principles all through the development and support of the website utilizing HTML, CSS and JavaScript. • Worked with the software development team to develop, maintain and customize a multi-tenant career site (web and mobile) and various dashboards through the software development lifecycle. • The sites were built using ASP.NET, MVC, C#, Entities Framework, SQL Server and Team Foundation Server for source code version control and bug tracking. ### Web Developer @ WhiteSpace Creative Jan 2014 – Jan 2015 | Cleveland/Akron, Ohio Area • As a Web Developer, I am responsible in working with multiple applications using different tools. • Designed and Developed applications using ASP.NET and MVC 4. • Used CSS (Cascading Style Sheets) in ASP.Net pages. • Created User Controls and Custom Controls for common purpose in the whole application. • Analyze and define system scope and objectives through research of customer needs and resolve customer issues. • Used ASP.Net web server controls like Grid View and Data List for displaying the records. • Used Java Script for client side validations. ### Web Developer @ Insight Services Inc Jan 2013 – Jan 2014 • As a Web Developer, I was responsible in working with multiple applications using different tools. • I was responsible in all the facets of applications including gathering requirements, design, and development and testing. • Designed and Developed applications using ASP.NET and MVC 4. • Designed websites using HTML5 and Flash. • Updated existing LIMS to ASP.NET. • Implemented the Business Intelligence application, the Logi Analytics for reporting and for the internal purpose of the company. • Developed the applications using all the advanced tools of Telerik. • Implemented the website using the CMS tool named Sitefinity. • Used CSS (Cascading Style Sheets) in ASP.Net pages. • Created User Controls and Custom Controls for common purpose in the whole application ### Programmer Analyst 3 @ Case Western Reserve University School of Medicine Admissions Office Jan 2011 – Jan 2013 | Cleveland Ohio • As a Programmer Analyst, I am responsible in working for the Admissions office at the School of Medicine. • My main responsibilities include but not limited to: • Developed web applications and provide training on custom-made software’s being used in the SOM and Cleveland Clinic Lerner College of Medicine. • Designed programming applications for client/server architecture and make recommendations for system improvements and enhancements. • Developed and maintained web applications in support of the SOM admissions office. • Analyzed on information stored in the database. • Analyze and define system scope and objectives through research of customer needs and resolve customer issues. • Administered the web and SQL servers which support the office’s mission. • Designed, code, test, debug, modify and document complex systems requiring thorough knowledge of the business application. • Designed and developed the web forms using ASP.Net 3.5. • Used CSS (Cascading Style Sheets) in ASP.Net pages. • Created User Controls and Custom Controls for common purpose in the whole application. • Used ASP.Net web server controls like Grid View and Data List for displaying the records. • Used Java Script for client side validations. • Created different business classes and interfaces using .Net Framework 3.5 with Object Oriented Programming Methodology. • Used the AJAX tools like Update Panel etc. for partial post back. • Involved in Database diagram design and Tables design in SQL Server. • Created Stored Procedures, Views, Triggers and Complex T-SQL queries in SQL Server. • Involved in the Build and Release activities. • Facilitated problem solving and collaboration. • Help keep the team focused and on track. • Provide status reporting of team activities against the program plan or schedule. ### Programmer Analyst @ Case Western Reserve University School of Medicine Admissions Office Jan 2009 – Jan 2011 • As a Programmer Analyst, I am responsible in working for the Department of Epidemiology and Biostatistics at Case Western Reserve University. • My main responsibilities include. • Implementation of the SAGE (Statistical Analysis for Genetic Epidemiology) GUI Interface in C# • Implemented the code in such a way that S.A.G.E runs on the variety of platforms like Linux, Windows, Solaris and MAC. • Provided the User Interface for the users who are working on the complete set of the S.A.G.E programs like PEDINFO, FCOR , SEGREG etc. • Used SQL database and python to implement some of the backend programming • Responsible for analysis, design, implementation, management and maintenance of full software development life-cycle (SDLC) project. • Analyzing, maintaining and developing Application including new and existing custom-database and Internet-related systems used to support business goals. • Worked with business analyst to gather system requirements. • Created system design/implementation and recommend improvements in areas such as flexibility, maintainability, scalability and performance. • Involved in the Software Development Life Cycle (SDLC) for designing, development phase and testing of the System. ### Software Engineer @ IFormata Communications Jan 2009 – Jan 2009 • As a Software Engineer, I was responsible in requirement gatherings , designing , implementation and Testing. • Responsible for analysis, design, implementation, management and maintenance of full software development life-cycle (SDLC) project. • Involved in Analysis and Designing and also developed the whole prototype of the application. • Responsible for implementing and hosting the Web Services. • Development of component classes in C# encapsulating the business logic with strict adherence to Object Oriented Paradigms. • Designed and developed the complete front-end application using ASP.Net with C# as code behind for the internal processing. • Used CSS (Cascading Style Sheets) in ASP.Net pages. ### Sharepoint Developer / Administrator @ Blue Cross Blue Shield Jan 2008 – Jan 2009 • As a SharePoint Developer, I was responsible for designing and implementing portal solution for customers using Microsoft SharePoint Portal Services and Microsoft Office SharePoint Services . • Most of the SharePoint 2007 customizing was done in VS.Net 2005/2008 platform using C# /ASP.net programming language I was involved implementing various modules such as Office from Services, Document, and Web Content Management and Search Indexing. • The project involved in the creation and customization of sites and areas based on the Microsoft Office SharePoint Server 2007 and Windows SharePoint Services sites architecture. • Created and Installed Search Feature enabled by developing an ASPX page using Visual Studio 2008 /C#/ ASP.net that will be deployed as a feature to the SharePoint farm. • When enabled within a specific site that feature will add a link to the site which will allow the crawler to find the Search ASPX page. • Installed and activated features, developed and maintained additional features in SharePoint 2007. • Worked with SQL Server 2005. ### Application Developer @ Smart Solutions Jan 2008 – Jan 2008 • Created design documents , technical specifications - UML Diagrams. • Created multi-tier architecture for the application. • Created Web Pages using Master Pages. • Used skin and Themes for the design of web pages. • Programmed Data Access Layer using ADO.NET which involved in accessing data from database using Connected Architecture which required the strong OOPS concepts. • Using Java Script , HTML , DHTML , IIS and CSS for developing Web Pages. • Created Complex queries and Stored Procedures. ### Student @ Cleveland State University Jan 2005 – Jan 2008 ## Education ### Masters in Software Engineering Cleveland State University ### Bachelors in Computer Science Jawaharlal Nehru Technological University ### Aurobindo Integral School ### Aurobindo Integral School ### Aurobindo Integral School ## Contact & Social - LinkedIn: https://linkedin.com/in/swethzreddy - Portfolio: http://the-dew-drops.blogspot.com --- Source: https://flows.cv/swethareddy JSON Resume: https://flows.cv/swethareddy/resume.json Last updated: 2026-03-31