# Swetha Thokala

> Product Designer · UX | B2B SaaS · EdTech · Consumer · FinTech | End-to-End Design · Research · Design Systems

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/swethathokala

With 5+ years across B2B SaaS, edtech, fintech, and AI platforms, I specialize in turning complex problems into intuitive, scalable experiences. 

My background adds more strength for designer: I started as a systems engineer at TCS, supporting Citi Bank's financial infrastructure. 

That technical foundation on SQL, data pipelines, systems thinking is now one of my biggest design superpowers.

I hold an MS in Human Centered Design from Pace University, and I'm a hackathon winner at the 2023 AI Summit New York. I care about design that's accessible, behavior-driven, and built to last.

And now, I am Open to Product Designer roles in the US — let's connect! 📩

## Work Experience
### Product Designer @ The Fourth Effect
Jan 2025 – Present

### Senior User Experience Designer @ Lollypop Design Studio
Jan 2023 – Jan 2023 | Hyderabad

### User Experience Designer @ Lollypop Design Studio
Jan 2022 – Jan 2023 | Hyderabad

### System Engineer @ Tata Consultancy Services
Jan 2019 – Jan 2022 | Hyderabad

### UI/UX Designer @ abt. Studios | UI/UX Design
Jan 2021 – Jan 2021 | Hyderabad


## Education
### Master's degree in Human Centered Design
Pace University - Seidenberg School of Computer Science and Information Systems

### Bachelor's degree in Electrical, Electronics and Communications Engineering
VNR Vignana Jyothi Institute of Engineering and Technology (VNRVJIET)


## Contact & Social
- LinkedIn: https://linkedin.com/in/swethathokala
- Portfolio: https://swetha-design.framer.website

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Source: https://flows.cv/swethathokala
JSON Resume: https://flows.cv/swethathokala/resume.json
Last updated: 2026-04-16