# Swãti Binãykiã > Product Design Leader at Walmart | Ex-Google & Nerdwallet | Founding Design Leader in Startups | Forever Mom with Grit, Resilience & Hope | An Inspiring Personal Story Yet to Be Told Location: San Francisco Bay Area, United States Profile: https://flows.cv/swtibinyki Passionate and Seasoned Product & UX Design Lead with over 15+ years of experience building products, experiences and teams. Prior to that I worked as an interior architect for 8+ years. At core, I am a visionary and strategist who works to solve complex problems using human-centered and data-informed approaches to deliver users value/delight and drive business impact. Demonstrated leadership in driving innovation, creating product vision and strategy, crafting compelling stories, driving the end-to-end design process from conception to launch to create seamless, intuitive experiences across complex ecosystems, working at intersection of business, design, technology and user. Expertise in building, growing and mentoring UX teams. Evangelizer of UX practices that fosters a culture of creativity and collaboration with cross-functional teams.  I thrive in fast-paced, collaborative and agile environments with my entrepreneurial spirit and am driven by empathy, curiosity & desire for excellence. Expertise designing for both consumer and enterprise facing experiences across platform on native (iOS, Android) and web. Portfolio Link www.swatibinaykia.com ## Work Experience ### Principal Design Lead/ Design Manager @ Walmart Jan 2023 – Present | San Francisco Bay Area Leading UX design for Walmart+ Plus Member Experience delivering valuable benefits to members. Along with benefit sharing to family members. Focussing on full life cycle of member experience with focus on engagement, retention and prevent churn. ### Staff Product Design Lead @ Google Jan 2020 – Jan 2023 Designed and Led UX design for AI-based Google/YouTube Chat Support Experience. Also led Google PlayStore Commerce experience allowing customers to make subscription and make other purchases Available on Android PlayStore! It also allow family based sharing and purchases easy and seamless! ### Lead Product Designer @ NerdWallet Jan 2019 – Jan 2020 | San Francisco Bay Area Personal Finance Management Experience ### Head of UX Design @ Roofstock Jan 2018 – Jan 2019 Roofstock is the leading marketplace for investing in leased single-family rental (SFR) homes. The company provides all of the resources for investors to buy, own and sell real estate online, including data analytics, property management oversight and other tools. • Led and launched Roofstock's new offerings • Roofstock One • allowing investors to have fractional ownership in homes reducing the hassles of buying and managing properties thus allowing really passive income. • Led and launched Roofstock's another new offering • Rookstock Cloudhouse • that allows investors/buyers/sellers to analyze across 90 Million Single Family Homes in America and know its investment potential. ### Head of Product Design @ 2nd Address Jan 2017 – Jan 2018 | San Francisco Bay Area 2nd Address is a marketplace of premium furnished homes for long-term extended stays, connecting hosts with guests and facilitating easy booking and communication between them through the whole process. • Led and managed design and execution of the end-to-end experience for both guests and hosts facing products. Strategically optimizing the experience with real-time data metrics and user stories. • Key products designed: Landing Pages, Listing Search & Discovery, Booking Flow, Messaging, Listing Creation & Management, Dashboards, Profile Creation. 3x increase in conversions across the funnel. • Lead the whole rebranding effort of HomeSuite into 2nd Address. Created new brand and marketing strategy and all creative collaterals. Elevating our company perception into a premium brand. ### Founding Head of Product Design @ Zently Jan 2015 – Jan 2017 | San Francisco Bay Area Zently is a venture-backed startup that simplifies rental living for renters and rental home management for landlords while connecting to service providers when needed. • As a founding designer was responsible for conceptualizing and designing the overall end-to-end experience of v1.0. Lead the products through whole design development cycle to successful market launch. • Designed and saw the over all execution of the v1.0 of mobile app on both Android and iOS for renters. Has "5 Star Rating in iOS & Android App Store" • Designed and saw the over all execution of the mobile-responsive web experience for landlords and transactional web experience for service providers. • Designed the brand and marketing strategy and created all creative collaterals including logo, website, advertising campaigns, resulting into high brand awareness, early adoption and engagement. ### Head of Product Design @ eHealthVitals Corporation Jan 2014 – Jan 2015 | San Francisco Bay Area eHealth Vitals™ is a startup in the domain of integrated tele-healthcare and remote patient monitoring system. • Managed and lead the over all product conceptualization, design and execution. Adopted by many Research Hospitals for clinical trials with their patients and health professionals. • Key products designed and launched: App for Patients to record/track health vitals, medicine intake, fitness and nutrition through IOT medical devices and wearables. • Designed an App for Health Professionals On-the-Go to monitor their patients medical and real-time data with predicative analysis and tools to provide real-time preventive care and coaching. ### Principal UX Design Consultant @ Meta Design Labs Jan 2011 – Jan 2014 Independent Product UX design consultant for many early-stage startups across many industries and domains: Crowdsourcing, Education, Healthcare, Fin-tech, Marketing & Sales AI Platform. • Conceptualized and designed the early MVP products for: Ideatrr, Peerbuds, NowRx, Pringlio, Mia, Datalaab, Piggy, Myelth. Worked on my own initiative called Joylogs. ### Interior Architect & Designer @ Tattva Studio Jan 2002 – Jan 2010 | Mumbai Started my career out as an architect and interior designer across several renowned architecture firms including: Tattva, Acropolis DMG, Sen Kapadia Architects, Indian Naval Architects, JASS Architects. Interior design expertise across residential and commercial properties. Maritime Warfare Museum design featuring and restoring an aircraft carrier INS Vikrant as its central attraction. ## Education ### User Experience Design Immersive Program General Assembly Jan 2014 – Jan 2014 ### 5 yrs program Interior Architecture CEPT University Jan 1997 – Jan 2002 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/swatibinaykia - Website: http://www.swatibinaykia.com --- Source: https://flows.cv/swtibinyki JSON Resume: https://flows.cv/swtibinyki/resume.json Last updated: 2026-04-07