Portfolio: www.sydneyplee.com
Product designer with 7+ years leading 0-to-1 design across fintech and consumer platforms. Turns complex systems and sensitive data flows into trustworthy, human-centered experiences.
Leading product design across the Onboarding & Activation and Lending teams. Own e2e UX across a multi product mobile app spanning growth experimentation, core feature delivery, design systems, and AI-powered content tooling.
Beyond execution, I focus heavily on DesignOps, creating processes/frameworks that help the team deliver high quality work faster.
Designed 0-1 experiences for an early-stage AI executive intelligence platform.
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Operated as the sole designer and established the product's foundational design system - component architecture, interaction patterns, and vis language across the product
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Designed core dashboard experience, balancing information density with scannability for time constrained executive users
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Created action item widget - metadata structure, bulk action interactions, add/export flow patterns to support high volume task management
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Designed meeting summary web templates and defined the interaction model for AI generated meeting intelligence outputs
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Built e2e integration flows for third-party tool connectivity (Jira, Notion, etc.)
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Designed upsell and upgrade flows, connecting in product moments to conversion
Delivered complex, compliance-heavy products at scale across a portfolio of federal, state and consumer clients (incl. Pfizer, IRS, FDA, NIH, Dept. Health & Human Services, WI Dept. of Health, Dept. of Defense)
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Translated technically complex workflows into structured, accessible interfaces for 2 clients serving 1.2M+ users
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Co-built a design system from scratch alongside visual designers; authored DesignOps documentation standardizing workflows across project teams
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Led UX research on 2 engagements - defined research plans, facilitated usability testing, and synthesized findings into artifacts that influenced product direction
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Designed health agency experience that contributed to securing a $100M follow on contract
