Collaborated cross-functionally with product, UX, content, and engineering stakeholders to ship data and analytics experiences across the employer experience.

Leveraged strategic vision and design best practices to bring a new analytics vision to life. Conducted vision exercises, competitive analysis, heuristic evaluation, user testing, and stakeholder interviews to address internal and external user needs. Handed off mockups with detailed development and accessibility annotations, and collaborated with engineering to develop the designs in alignment with design system and engineering capabilities.

Worked in close partnership with product to devise a series of successful monetization experiments to increase sponsorship conversion.

Worked in collaboration with designers, product managers, developers, and other stakeholders to design efficient and delightful experiences across the Lively suite of products and mobile apps geared toward seniors and their caregivers.

Conducted stakeholder interviews, ideation workshops, user interviews, and heuristic evaluations to drive a new digital strategy in partnership with product and marketing.

Conducted qualitative and quantitative research to understand target users, and leveraged best practices to develop and validate end-to-end user journeys.

Developed in-depth user flows and wireframes, and handed off annotated pixel-perfect mockups to development.

Partnered closely with the design systems designer to develop a unified design language focused on usability, efficiency, accessibility, and scalability, collaborating with product management and engineering to bring designs to life.

Partnered cross-functionally with designers, UX researchers, product managers, developers, and other stakeholders to ship a SaaS application for a patient-focused healthcare startup, tackling the complex arena of blockchain credentialing and self-sovereign identity (SSI).

Incorporated mobile-first design, user-centered design thinking, and service design concepts to solve problems for distinct users including credential holders, issuers, and verifiers on iOS, Android, and responsive web.

Collaborated closely with fellow designers to ideate and prototype solutions end-to-end across the product experience including streamlining the mobile app onboarding experience to reduce cognitive load, context switching, and duplication of effort.

Aided in conducting moderated usability testing and engaged with UX research to interpret results and recommend feature enhancements.

Took part in a company-wide ideation and strategy workshop and hackathon, and demonstrated the ability to mentor others and lead by example by providing insight to inform the direction of future Lumedic products.

Delivered pixel-perfect Figma mockups with detailed behavioral specifications documentation for dev handoff in Sympli, and performed QA evaluations and provided guidance to development to ensure that designs were being executed to spec.

Utilized and helped improve the design system, and introduced a detailed content style guide to improve voice and tone, consistency, and clarity across the product.

Collaborated with stakeholders, designers, content strategists, researchers, and developers on complex projects to enhance the member and prospect experience of Blue Shield products Applied mobile-first design principles, best practices, and cross-functional teamwork.

Designed a Medicare microsite for prospects and members that improved bounce rates by about 50% in its first week. Demonstrated a deep understanding of the end-to-end software development life cycle and worked cross-functionally with stakeholders across multiple orgs, including acquisition and engagement marketing.

Collaborated closely with UX research to conduct competitive analysis and heuristic evaluation, test multiple rounds of prototypes for usability, iterating based on user feedback, and develop artifacts such as journey maps and flowcharts.

Partnered with product managers and content strategists to refine the site structure and define CMS template requirements, empowering the digital content team to edit site content without a dev release.

Worked closely with the visual design team to introduce a new mobile-first look and feel. Followed accessibility best practices, and participated in an agile scrum team with domestic and offshore developers to communicate UX requirements and understand technical constraints. Performed QA evaluations and provided feedback to dev to ensure designs were being executed to specifications, capturing debt for future iterations.

Helped define user experience, information architecture, and best practices for EngagementPoint, a new mobile app directed at members of the self-funded line of business. Delivered high fidelity designs to Development and worked with team to perfect the execution of solution.

Collaborated with Level Access consultants to understand accessibility requirements and provide detailed recommendations to improve the app.

Created highly detailed, robust Invision prototypes for usability testing, stakeholder demos, and sales training.