Fremont, California, United States
Led the end-to-end redesign of Neptec's company website, directly driving a 15% jump in inquiries from new markets. I took their complex, NDA-heavy business model and translated it into clear, accessible content, strategically to build user trust and showcase their customization chops.
I bridged critical strategic gaps between sales, engineering, and business dev, running alignment meetings and iterating designs weekly based on feedback. This ensured our solutions hit both business objectives and user needs. My process included a thorough site audit, user research (analytics + usability testing), and establishing a scalable, innovative design system to lock in UI consistency and future adaptability.