Translate brand strategy to UX by structuring design systems and implementing these across product and web experiences. Clients include enterprises like Hitachi Digital Services and startups like CapeZero and Innovera.

Founded and led product at venture-backed climate fintech, driving 0-to-1 product strategy, roadmap prioritization, and customer acquisition. Selected for ERA Winter 2024 Accelerator (1 of 16 companies).

Founded and scaled award-winning experience design studio specialized in building digital products and brand platforms for Fortune 500 clients including IBM, Nespresso, and NTT.

For various years I collaborated with Remezcla to aid culture brands reach young Latinos through relevant digital content. I was the design lead on cross-functional product team aimed at optimizing user experience for platform’s end users as well as improving outcomes for partner brands and advertisers.

+ Lead their 2.0 product experience revamp, which contributed to more than doubling user engagement

+ Developed branding that effectively reflects the company’s values, which is still in use

+ Measured and identified growth opportunities for both product usability and business outcomes

I aided in designing websites, microsites and mobile web applications for clients such as Travora, eBay and Grapes from California, assisting in all stages of the process ranging from information architecture (diagramming user flows and producing detailed wireframes) to crafting pixel perfect user interface designs.