# Sylvia Vaquer > Principal Product & Experience Design Leader | Turning complexity into clarity and impact Location: Oakland, California, United States Profile: https://flows.cv/sylviavaquer I help teams translate research insights, stakeholder needs and business objectives into intuitive products and experiences that deliver measurable impact. I'm a Principal Product & Experience Design Leader with 15+ years bridging business strategy, product design and brand execution. I've led design and product initiatives for enterprises and startups including IBM, NTT, Hitachi Digital Services, and Context Nature (venture-backed climate tech). As a systems-thinker and facilitator, I create frameworks that align teams and accelerate delivery across the full product lifecycle. Whether designing and testing new products, scaling brand activations, or structuring design systems, I bring order to complexity and focus on outcomes that create customer value and business results. Core Expertise: Product strategy & design • UX/UI design • Design systems • User research • Cross-functional leadership • Stakeholder alignment • 0-to-1 product development • Brand strategy ## Work Experience ### Product & Design Consultant @ Sylvia Vaquer Design Jan 2025 – Present | San Francisco Bay Area Translate brand strategy to UX by structuring design systems and implementing these across product and web experiences. Clients include enterprises like Hitachi Digital Services and startups like CapeZero and Innovera. ### Co-Founder & Chief Product Officer @ Context Nature Jan 2023 – Jan 2025 | San Francisco Bay Area Founded and led product at venture-backed climate fintech, driving 0-to-1 product strategy, roadmap prioritization, and customer acquisition. Selected for ERA Winter 2024 Accelerator (1 of 16 companies). ### Co-Founder & Chief Design Officer @ SocioFabrica Jan 2011 – Jan 2023 | San Francisco Founded and scaled award-winning experience design studio specialized in building digital products and brand platforms for Fortune 500 clients including IBM, Nespresso, and NTT. ### Lead Designer & Strategist @ Remezcla Jan 2007 – Jan 2012 | Brooklyn, New York For various years I collaborated with Remezcla to aid culture brands reach young Latinos through relevant digital content. I was the design lead on cross-functional product team aimed at optimizing user experience for platform’s end users as well as improving outcomes for partner brands and advertisers. + Lead their 2.0 product experience revamp, which contributed to more than doubling user engagement + Developed branding that effectively reflects the company’s values, which is still in use + Measured and identified growth opportunities for both product usability and business outcomes ### Sr. UX & UI Designer @ Swirl Jan 2011 – Jan 2011 | San Francisco, CA I aided in designing websites, microsites and mobile web applications for clients such as Travora, eBay and Grapes from California, assisting in all stages of the process ranging from information architecture (diagramming user flows and producing detailed wireframes) to crafting pixel perfect user interface designs. ### Sr. Designer @ Interbrand Jan 2009 – Jan 2010 | San Francisco At IB SF, I collaborated in the development of a number of brands such as California Public Utilities Commission’s Engage 360 (a brand dedicated to reducing our energy consumption), Geeknet (the creators of open sourcing), Anthony International, Polycom, McKesson, Cassidy Turley and TriNet. I crafted identities, concepted, developed visual brand systems, and created story boards and short animations, amongst other things. Our compact team won various industries accolades for the Geeknet, TriNet and Cassidy Turley rebranding initiatives. ### Designer @ Addis Creson Jan 2008 – Jan 2009 | Berkeley I contributed in developing the brand experience for various clients including Better Place, a pioneering EV that secured 700M in funding; brought to life an optimistic tone-of-voice for the brand, extended their design system and designed their site. ### Designer @ Wolff Olins Jan 2006 – Jan 2008 | New York As a designer at WO I had the opportunity to collaborate with clients such as Pepsi Co., Project (RED), Kingsdown, Starbucks, photographer Lena Herzog, PwC and Target amongst others. During my tenure, I worked on diverse projects ranging from brand development and book design, to creating interactive experiences and packaging. As part of the creative team, I designed full brand directions and presented these to clients; furthermore, I was able to own smaller scale projects from start to finish. Additionally, I cultivated excellent client relationships, cooperated in crafting brand strategy and organized and co-art directed various photo shoots. ### Junior Designer @ Wolff Olins Jan 2005 – Jan 2006 | San Francisco Member of the design team re-branding Washington Mutual, as junior designer I generated logos and comprehensive visual systems, encompassing the banking/business realm as well as retail environments, which were presented to the client as possible final solutions. ### Campus Rep @ Apple Jan 2004 – Jan 2005 | RISD Through print design, experiential marketing and showcasing new technology, I promoted the ways in which Apple’s products serve and address the various needs of the academic community. I also administered surveys and compiled information about our campus in order to accurately respond to its educational demands. ## Education ### BFA in Graphic Design Rhode Island School of Design ### All but thesis academic work towards an MA in Design in Visual Design University of California, Berkeley ### Ruta Quetzal BBVA Universidad Complutense de Madrid ### Academia del Perpetuo Socorro ### Climate Change: Learning for Action in Sustainability Studies Terra.do ## Contact & Social - LinkedIn: https://linkedin.com/in/svaquer - Portfolio: https://www.sylviavaquer.com/ - Portfolio: https://www.contextnature.com/ --- Source: https://flows.cv/sylviavaquer JSON Resume: https://flows.cv/sylviavaquer/resume.json Last updated: 2026-04-13