# Tae Lim

> Software Engineer

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/taelim

## Work Experience
### Software Engineer @ Affirm, Inc.
Jan 2019 – Present | San Francisco Bay Area

### Senior Applications Engineer @ Blue Acorn iCi
Jan 2019 – Jan 2019 | Remote

### Solutions Engineer @ EasyPost
Jan 2018 – Jan 2019 | San Francisco Bay Area
- Provided best practice solutions for implementing shipping and logistics APIs as a technical POC during implementation
- Designed and developed demo applications that leverage API driven architecture

### Ecommerce Web Developer @ Zinus
Jan 2016 – Jan 2018 | San Francisco Bay Area
- Migrated a PHP based shopping cart to Shopify Plus solution while preserving the compatibility with legacy order management system 
- Developed and maintained automated workflows for ops team that leverage Amazon Fulfillment API and FedEx API to process fulfillment and logistics operations to meet Amazon SFP requirements

### Account Manager, Growth Engineering @ DoorDash
Jan 2015 – Jan 2016 | San Francisco Bay Area
- Managed UA channels and attributed web/app traffic to its proper acquisition sources, tracking user-level BI events, deriving and reporting on key performance metrics as well as cross-channel / cross-device analysis
- Daily tasks include hands-on management and frontend optimization efforts for various acquisition channels by analyzing the overall business metrics such as user LTV, retention rate, and other user behavior that may influence marketing ROI

### SEM Manager, Acquisition @ Wix.com
Jan 2013 – Jan 2015 | San Francisco
• Managed SEM campaigns that target segments searching for professional web building solution
• Regularly monitored and reported key metrics such as CTR, conversion rates, and CPA as well as complete funnel data from signup to purchase using SQL database
• Rigorously optimized comprehensive areas of search campaigns that include ad copies, landing pages, and bidding by leveraging A/B testing tools and cohort analysis


## Education
### BA in Mathematics
Haverford College

### Nanodegree in React
Udacity

### Full Stack Web Development
Firehose Project


## Contact & Social
- LinkedIn: https://linkedin.com/in/taehyunlim

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Source: https://flows.cv/taelim
JSON Resume: https://flows.cv/taelim/resume.json
Last updated: 2026-03-30