Led the incubation of a 0-1 projects called Fetch Shop: a new line of business for over 12 million MAUs to earn rewards while natively shopping online. Achieved ~17% conversion rate, beating industry average in 3 months.

Mentored junior designers through onboarding, design operations and feedback sessions.

Redesigned Fetch's most used feature, the receipt scanning experience and improved first time completion rates to over 96% and retention metrics by 12%.

Hosted a webinar with the ProtoPie team to highlight that prototyping/design process.

Improved user retention and revealed key behavioral insights around multi-snap sessions, shaping future product direction.

Generated user centered design from exploration to conception for iOS and web features. Assisted in defining the design system of web and mobile.

Ideation and creation of the home feed, post details page, and web importer working with cross-functional partners. Created rapid, interactive prototypes using a variety of softwares. (InVision, Adobe XD, Sketch, Figma)