• Leading the phased rollout of an AI-enabled decision infrastructure across Verizon’s prepaid product organization, embedding AI-supported validation and reasoning into core product delivery workflows.

• Currently adopted by ~40 designers and expanding to 50–80 cross-functional stakeholders (Product/XM, Research, Content, Insights).

• Established a triple-layer knowledge architecture (“Brand Master Brain,” “Research Master Brain,” and “Project Master Brain”) using NotebookLM to centralize fragmented research, decision rationale, and delivery context — shifting validation and strategic reasoning upstream within active programs.

• Enabled self-serve scenario exploration, strategic reasoning, persona generation, and AI-assisted UX validation—reducing stakeholder dependency and accelerating independent validation and strategic reasoning across active programs.

• Supporting content and consumer insights teams in designing AI agents (e.g., persona-generation Gems, content writing agents) to extend AI reasoning beyond design workflows.

• Redesigned the CLI Studios app, leading the entire process from research to design, resulting in a user-friendly interface and increased user engagement.

• Facilitated Product Innovation Workshops, driving creativity and collaboration among team members to develop cutting-edge AI productivity tools.

• Managed creative direction for event experience design, ensuring seamless execution and a memorable experience for attendees.

• Facilitated Product Innovation Workshops for 500+ business people, designers, and strategists, utilizing BreakBias ideation methods for service/product/business innovation.

• Adapted and curated creative thinking frameworks to foster innovation and break preconceptions in product leaders and business leaders.

• Trained professionals in NYC and Tokyo on 'BreakBias' tools for enhanced ideation and innovation.

• Developed and taught an intensive 5-week course on Advanced Typography for the Graphic Design Department, incorporating contemporary design and dynamic typography.

• Led design of Concentrix Web3 Wallet, winning 2023 Merit Awards for Technology in the Metaverse and AI.

• Developed CX solutions with AI/AR/VR technologies, enhancing customer interactions.

• Co-founded Omni Channel Group, mentoring and training designers/strategists for career growth.

• Redesigned the sign-up process for an online dance education service, enhancing user experience and driving membership growth.

• Spearheaded design processes for the Odell Education High School Literacy Program Platform, from research to successful implementation.

• Reimagined Service Design and Branding for a Hair Salon chain, resulting in a 400% increase in female customers.

• Mentored and coached 20 founders of Food and Blockchain startups on UX and branding strategies.

• Provided personalized weekly coaching sessions to impart valuable insights and guidance.

• Led UX/UI Audit and Redesigned the entire Networked Improvement Learning and Support (NILS™) platform, enhancing user experience and engagement.

• Developed strategic tool XQ Canvas for XQ Institute, streamlining school design processes and improving educational outcomes.

• Facilitated workshops, conducted design research, and implemented design systems for digital product projects, ensuring seamless user interactions.

ProjectEd, a spin-off company of Amplify Education is a mission-driven design & tech consulting company for educational and philanthropic organizations.

Amplify Education is a curriculum and assessment company.

• Led end to end product design process , including product ideation, learning experience design, UX/UI, and creative direction.

• Tom Sawyer Quest

• Edgar Allan Poe Quest

• Declare Yourself Quest (History of American Independence)

• Perception Academy Quest (Brain Science)

• Viking Quest (History of Viking)

• Myth World Quest (Greek Mythology)

• The Contraption Quest

• Implemented company-wide design thinking practices via workshops and authoring a guidebook

• Drove innovation efforts by leading idea-generation workshops and developing proof-of-concept prototypes

• Introduced Design Thinking approach company-wide, leading to enhanced innovation and user-centered design solutions.

• Led UX/UI design for key education apps like Reading 3D and TPRI, optimizing user experience and engagement.

• Designed Learning Map UI, improving user navigation and interaction with educational content.

• Led all design efforts from research to strategy and design.

Projects: Johnson & Johnson, Interbrand, Stag&Hare, Collegeboard / SAT, Xact Technology, Cocoon Innovations. Shoreline, Kitadoko Hair Salon, UnboundED, Keio University, NorthEast Innovation, NYC Public, Collage Dance Collective.

Anomaly is a marketing and advertising agency.

• Led design for new beverage packaging concepts, Virgin America's first digital airline entertainment system UI design, NY Times Bryant Park Campaign, and branding for startup companies.

• Led product design for Coca-Cola kiosk, Interactive vending machine, new service design, and Home Depot in-store interactive experience.

• Collaborated with UX strategists, architects, and industrial designers to create innovative designs.

• Achieved successful implementation of designs for major clients like Coca-Cola and Home Depot.

Studio Red is multi-disciplinary retail and experiential marketing studio by the Rockwell Group, commissioned by Coca-Cola. It's a predecessor of Rockwell LAB.

• Developed visual languages for brands: DuPont, Progressive, Coca-Cola, and Motorola.

• Led key visuals for three major exhibitions, including CeBit, resulting in a One Show Merit Award in 2004.