• Conducted extensive usability testing and user behavior analysis to inform design decisions, enhancing user engagement.

• Integrated AI-powered tools and gamified interventions, resulting in increase in user satisfaction scores.

• Collaborated with cross-functional teams to translate complex research findings into actionable design strategies, improving product usability.

• Led the design of FlavorLoop, a consumer-facing AI product, from concept to prototype, focusing on engagement and behavior change.

• Defined core product experience including onboarding, feedback loops, and personalized recommendations.

• Designed gamified interaction systems to drive retention, motivation, and long-term user engagement.

• Built data-informed design logic, integrating user modeling and motivation frameworks into product decisions.

• Facilitated co-design workshops to validate product direction and uncover user needs at an early stage.

• Conducted user experience research to develop innovative UX solutions promoting sustainable dietary habits in Switzerland.

• Utilized AI image recognition tools in conjunction with Self-Determination Theory to design engaging gamified interventions.

• Created intuitive UX copy that simplified complex concepts, enhancing user engagement and understanding.

• Owned end-to-end UX/UI design for digital products, from discovery to high-fidelity delivery.

• Drove measurable improvements in usability and engagement through iterative design and continuous user feedback.

• Established scalable design standards and systems to ensure consistency across products.

• Collaborated cross-functionally with product, engineering, and stakeholders to ship user-centered solutions.

• Designed intuitive user experiences for complex applications, enhancing user engagement and conversion rates.

• Conducted thorough user research to align design solutions with user needs and business objectives.

• Collaborated with high-profile clients such as Versa and Finlex, delivering impactful, user-centric designs.

• Developed a portfolio showcasing innovative problem-solving approaches at Talayehdg.ch.