# Talia B.

> Product Designer, Design Systems

Location: San Francisco, California, United States
Profile: https://flows.cv/taliab

Data-driven designer with 5+ years of experience in creative solutions and a proven track record of designing scalable design systems that strengthen digital products.

## Work Experience
### Lead Product Designer, Cerulean Design System @ Blue Shield of California
Jan 2025 – Present | San Francisco Bay Area
- Established governance process for design system that balances consistency with flexibility, enabling teams to work efficiently while maintaining quality.
- Socialized and advocated for design system in presentations to the digital organization, senior leadership, and non-digital stakeholders.
- Mentored designers on system processes, stakeholder management, and cross-functional collaboration.
- Validated design system documentation clarity by conducting internal user research with stakeholders.
- Led end-to-end redesign of B2B and microsite navigation components, aligning visual and interaction navigation patterns across all navigation components.
- Achieved 88% component reuse rate, 35% reduction in lines of code, and cohesive look and feel by leading adoption of design system in member claims module.

### Senior Product Designer, Cerulean Design System @ Blue Shield of California
Jan 2023 – Jan 2025 | San Francisco Bay Area
- Defined, documented, and implemented design system components, patterns, and best practices in collaboration with product designers and developers.
- Owned user acceptance testing (UAT) sign-off for monthly Angular and bi-weekly Adobe Experience Manager (AEM) releases.
- Achieved 65% component reuse rate and cohesive look and feel by leading adoption of design system in member message center module.
- Led end-to-end redesign of B2C navigation component to improve users’ ability to find information.
- Achieved 24% increase year-over-year on NPS for “find info on website”.
- Discovered and implemented critical member search and navigation preferences by conducting 100+ UserZoom tests on B2C navigation component explorations.

### Product Designer @ Blue Shield of California
Jan 2022 – Jan 2023 | San Francisco Bay Area
- Increased bulk dispute capacity by 150% and integrated 3 additional accepted plan types on provider dispute resolution tool resulting in further digitization of claim dispute process.
- Discovered and implemented key preferences on submitted claims search tool and claim details page by conducting card sorts, click tests, and surveys with B2B users.
- Built high-fidelity prototypes quickly for senior-leadership to use in demos to executive level stakeholders demonstrating the impact of the digital organization on company-wide goals.

### Junior Product Designer @ Blue Shield of California
Jan 2021 – Jan 2022 | San Francisco Bay Area
- Designed compliance operations enhancements to maintain website compliance across all portals.
- Supported senior designers on complex projects.

### Lead Designer @ Fault Radio
Jan 2022 – Present | San Francisco, California, United States
- Designed, implemented, and built a design system.
- Crafted promotional materials.
- Increased average active site users from 0 to 866 per month by redesigning and building a new website leveraging AI to fill gaps in technical knowledge.
- Oversaw and designed Fault Radio’s first publication highlighting Bay Area music photographers.

### Graphic Designer @ UCSF Native American Health Alliance
Jan 2024 – Jan 2024
- Owned logo redesign.
- Created visual brand assets for internal use.

### Product Designer @ Sawhorse Productions
Jan 2022 – Jan 2022 | San Francisco, California, United States
- Owned user interface and experience design on Elton John Roblox metaverse experience.
- Achieved #1 official Roblox concert ranking with 2.3 million visits and an 88% approval rating.
- Designed and implemented a design system for web, mobile, and gaming devices.

### Product Designer @ Tiny Docs
Jan 2021 – Jan 2021 | San Francisco, California, United States
- Discovered key user insights by conducting surveys, user interviews, and usability tests.
- Presented design decisions to executive stakeholders.
- Designed and implemented a design system.

### Graphic Designer @ C + L Creative
Jan 2020 – Jan 2021
- Designed marketing and social media graphics for small businesses and local campaigns.

### Intern @ Antenna
Jan 2020 – Jan 2020 | New Orleans, Louisiana, United States
This position ended earlier than planned due to the COVID-19 pandemic.

### SEED Lab Fellow @ Anchorage Museum at Rasmuson Center
Jan 2019 – Jan 2020 | Anchorage, Alaska Area

### Associate Editor @ UReCA: The NCHC Journal of Undergraduate Research and Creative Activity
Jan 2019 – Jan 2019 | Greater New Orleans Area

### Project Management Intern @ JITU studio
Jan 2018 – Jan 2018 | Beijing City, China


## Education
### User Experience Design Immersive Course
General Assembly
Jan 2021 – Jan 2021

### Bachelor of Science - BS in Music Business, Minors in Business Administration and Studio Art
Loyola University New Orleans
Jan 2016 – Jan 2020

### Study Abroad
The Beijing Center
Jan 2018 – Jan 2018


## Contact & Social
- LinkedIn: https://www.linkedin.com/in/taliabowles
- Website: https://www.taliabowles.com/

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Source: https://flows.cv/taliab
JSON Resume: https://flows.cv/taliab/resume.json
Last updated: 2026-04-07