# Talia Knobel > Product Design @ DoorDash Location: United States, United States Profile: https://flows.cv/taliaknobel ## Work Experience ### Senior Product Designer @ DoorDash Jan 2023 – Present | New York, New York, United States Consumer Ordering Experience ### Product Design Consultant @ Trayd Jan 2023 – Jan 2023 | New York, United States ### Associate Manager, Product Design @ Hipcamp Jan 2022 – Jan 2023 | New York, United States • Managed the company’s Product Design team, supporting multiple direct reports across Camper and Host teams while leading Host design • Led design for a tiger team dedicated to engagement and virality, improving Camper sign-ups by 200% and increasing MAUs by 75% • Owned a complete redesign of campsite management UX for Hosts, improving the Camper booking experience across 175K+ campsites ### Senior Product Designer @ Hipcamp Jan 2021 – Jan 2022 | San Francisco Bay Area • Design and Research lead for the Host experience across app & web • Championed the creation of a design system, leading implementation across all product surfaces over the course of one year • Redesigned Host onboarding UX, improving conversion by 400% • Led integration of CoolCamping UK Host acquisition, increasing supply by 44% ### Principal Product Designer @ Yahoo Jan 2020 – Jan 2021 | San Francisco Bay Area • Design Lead for Yahoo Sports app and web products, managing sprint planning, roadmap, mentorship, and leading cross-collaborative product, design, engineering, and user research efforts • Led design for Yahoo Sportsbook sports betting initiative across app & web from early conception to launch ### Senior Product Designer @ Yahoo Jan 2017 – Jan 2019 | San Francisco Bay Area • Championed and ran a full redesign of the Yahoo Sports app, managing the design team in creating a new design system to promote consistency • Owned design implementation of a $2 billion streaming deal with the NFL for free live games, creating a new centralized video hub for live content and increasing DAUs by 40% YoY • Designed a series of new experiences and features ### Associate Product Designer @ Yahoo Jan 2015 – Jan 2017 | Sunnyvale, CA • Worked with my fantastic design team to redesign the entire Yahoo Mail desktop experience, which launched in June 2017 ### User Experience Researcher & Designer @ Cribspot Jan 2014 – Jan 2015 | Ann Arbor, MI - Conducted user interviews and usability tests on students based on established personas - Evaluated and compiled design recommendations based on UX research - Created wireframes in order to easily test users and refine different design strategies ### User Experience Intern @ SPARK Experience Jan 2014 – Jan 2014 - Led efforts to create an optimized donation form for non-profits by creating wireframes using Axure, leveraging key principles of persuasion & UX design best practices, and by integrating findings into a presentation intended to guide future company projects - Conducted an EEG study to validate the performance of the Emotiv EEG headset used to test users’ emotions during UX research - Co-published a scholarly article based on findings from the Emotiv EEG study - Utilized eye-tracking to create a sales tool that exposed usability flaws in potential clients’ websites which led directly to new business contracts - Assisted with creating and refining Information Architecture for several projects through the performance of card-sorting exercises, content audits and tree tests ### Guerilla Marketing Intern @ Stik Pocket, LLC Jan 2013 – Jan 2014 | Ann Arbor, MI - Responsible for promoting Stik Pockets to University of Michigan students - Created a sales strategy to introduce customized Stik Pockets to student organizations on campus - Promoted Stik Pockets using social media ### Director of Public Relations @ ComfortApp Jan 2013 – Jan 2014 | Ann Arbor, MI - Developer and manager of the ComfortApp website - Graphic designer for flyers promoting fundraising events - Manager of all ComfortApp social media accounts ### Web Management Intern @ Ender Technology Jan 2013 – Jan 2013 | Torrance, CA - Managed CrowdFundingGuide.com project • Editor and writer of website content and WordPress Administrator • Implemented website re-design, gained experience in front-end development • Initiated and conducted strategies for website improvement • Increased average website traffic growth by over 2000% through content marketing, blogging, and various social media strategies - Assisted with UX and UI design process for company website launch - Managed company blog, writer and editor ### Marketing Intern @ The Coffee Bean & Tea Leaf Jan 2012 – Jan 2012 - Collaborated with the Directors of e-Commerce, Marketing, and Event Planning - Contributed ideas for website creation and development - Analyzed and entered product data on The Coffee Bean & Tea Leaf’s official website - Developed and implemented innovative promotional ideas for 50th Anniversary - Product Ambassador for the CBTL™ Single Serve Beverage System ### Senior Counselor @ Camp Ramah in California Jan 2010 – Jan 2011 | Ojai, CA - Developed, organized, and executed multiple educational programs - Supervised daily activities for campers - Worked collaboratively in a group setting with co-workers ### Genetic Counseling Intern @ City of Hope Jan 2010 – Jan 2010 - Participated in weekly medical review sessions regarding prospective patients - Observed and contributed input during genetic counseling meetings with cancer patients - Organized and created electronic patient files ## Education ### Bachelor of Science (B.S.) in Human Computer Interaction University of Michigan Jan 2011 – Jan 2015 ### Milken Community High School Jan 2007 – Jan 2011 ## Contact & Social - LinkedIn: https://linkedin.com/in/taliaknobel - Portfolio: http://www.taliaknobel.com --- Source: https://flows.cv/taliaknobel JSON Resume: https://flows.cv/taliaknobel/resume.json Last updated: 2026-03-25