• Built Host Actions and redesigned host journey/navigation, simplifying workflows for millions of hosts and influencing platform-wide priorities.

• Unified Airbnb’s communications platform with ML, improving orchestration, delivery, and targeting—reducing spam and strengthening trust.

• Expanded supply at scale by designing API-based onboarding for hotels and professional hosts, and launched VCC payouts to modernize partner payments.

• Driving AI-driven host experience strategy, shaping agentic systems that recommend, automate, and resolve tasks globally.

• Scaled the Product-Led Growth function after founding it, driving $360M+ in ARR growth with a 25% uplift in activation and retention.

• Partnered with C-suite leadership on strategic growth initiatives across acquisition, activation, and retention.

• Built multiple leadership layers, mentoring managers and team leads to scale product impact.

• Advanced lead scoring models and optimized routing, ensuring high-quality leads were prioritized for specialized sales teams.

• Launched new monetization models that unlocked incremental revenue streams and broadened DocuSign’s digital footprint.

• Founded the Product-Led Growth practice, establishing vision, strategy, and operating model.

• Hired and developed the initial team, laying the foundation for scalable growth initiatives.

• Focused on acquisition, activation, and retention by redesigning customer journeys and implementing growth experimentation frameworks.

• Introduced lead scoring and qualification mechanisms, aligning product insights with sales to increase efficiency.

• Piloted monetization experiments that informed DocuSign’s revenue strategy and set the stage for new models at scale.

Led product and commerce experience innovation at Adobe, managing a global SaaS subscription platform and driving $500M+ in ARR. Directed a team of senior product managers, standardized critical platform capabilities, and delivered major lifecycle optimizations that improved retention, reduced churn, and decreased customer support call volumes.

Led e-commerce and digital subscription innovation at Apple, delivering seamless launch experiences for flagship products and driving operational efficiencies across web, iOS, and emerging platforms. Directed global New Product Introductions (NPI), secured $3M in executive funding for platform growth initiatives, and built 20+ customer experiences for Apple Retail and Services ecosystems.