# Talieh Rohani > Product Management Lead @ Airbnb | Marketplace Strategy, Growth Strategy Location: San Francisco Bay Area, United States Profile: https://flows.cv/taliehrohani Product & AI expert shaping the future of intelligent platforms at scale. At Airbnb, I lead at the intersection of product strategy, machine learning, and organizational transformation. My background spans Apple, Adobe, and DocuSign, where I’ve built and scaled products used by millions. What sets my approach apart is a fluency in both technical depth and human complexity: aligning cross-functional teams, navigating ambiguity, and translating breakthroughs into outcomes. I’m especially interested in how agentic AI will transform enterprise infrastructure, customer service, and decision-making itself. I write and speak on these shifts—not to predict the future, but to help shape it. Curious where AI is headed next—and how we got here? Join me on Medium for thoughtful takes on the history and future of technology. 👉 https://medium.com/@taliehrohani ## Work Experience ### Product Management @ Airbnb Jan 2023 – Present - Built Host Actions and redesigned host journey/navigation, simplifying workflows for millions of hosts and influencing platform-wide priorities. - Unified Airbnb’s communications platform with ML, improving orchestration, delivery, and targeting—reducing spam and strengthening trust. - Expanded supply at scale by designing API-based onboarding for hotels and professional hosts, and launched VCC payouts to modernize partner payments. - Driving AI-driven host experience strategy, shaping agentic systems that recommend, automate, and resolve tasks globally. ### Senior Director of Product Management, Product Lead Growth @ DocuSign Jan 2022 – Jan 2023 | San Francisco Bay Area • Scaled the Product-Led Growth function after founding it, driving $360M+ in ARR growth with a 25% uplift in activation and retention. • Partnered with C-suite leadership on strategic growth initiatives across acquisition, activation, and retention. • Built multiple leadership layers, mentoring managers and team leads to scale product impact. • Advanced lead scoring models and optimized routing, ensuring high-quality leads were prioritized for specialized sales teams. • Launched new monetization models that unlocked incremental revenue streams and broadened DocuSign’s digital footprint. ### Director of Product Management, Digital Experience @ DocuSign Jan 2021 – Jan 2022 | San Francisco Bay Area • Founded the Product-Led Growth practice, establishing vision, strategy, and operating model. • Hired and developed the initial team, laying the foundation for scalable growth initiatives. • Focused on acquisition, activation, and retention by redesigning customer journeys and implementing growth experimentation frameworks. • Introduced lead scoring and qualification mechanisms, aligning product insights with sales to increase efficiency. • Piloted monetization experiments that informed DocuSign’s revenue strategy and set the stage for new models at scale. ### Head of Product, B2B and B2C Commerce Experiences @ Adobe Jan 2019 – Jan 2021 | San Jose, California Led product and commerce experience innovation at Adobe, managing a global SaaS subscription platform and driving $500M+ in ARR. Directed a team of senior product managers, standardized critical platform capabilities, and delivered major lifecycle optimizations that improved retention, reduced churn, and decreased customer support call volumes. ### Lead Product Manager, Apple Music & Apple online store @ Apple Jan 2015 – Jan 2019 | Cupertino, California Led e-commerce and digital subscription innovation at Apple, delivering seamless launch experiences for flagship products and driving operational efficiencies across web, iOS, and emerging platforms. Directed global New Product Introductions (NPI), secured $3M in executive funding for platform growth initiatives, and built 20+ customer experiences for Apple Retail and Services ecosystems. ### Lead Product Manager, Social Learning and Innovation @ Rosetta Stone Jan 2013 – Jan 2015 | San Francisco Spearheaded the creation and evolution of a portfolio of premium learning products, with a strong emphasis on mobile innovation and online learning communities. Modernized Rosetta Stone’s consumer experience by transitioning from disc-based software to a fully SaaS model. Launched native iOS and Android apps, introduced in-app subscriptions, and delivered personalized, engaging, and effective learning experiences that delighted customers. ### Senior Product Manager, Events Technology @ Salesforce Jan 2012 – Jan 2013 | San Francisco Bay Area Led the end-to-end redesign and rebuild of the Dreamforce application with a mobile-first strategy, delivering a seamless experience for over 120,000 attendees at the world’s largest vendor-led tech conference. ### Senior Product Manager | Early-Stage Startup (Acquired by Webtrends → Oracle) @ Transpond Jan 2010 – Jan 2012 | San Francisco Bay Area The enterprise SaaS and social phases of computing. Social marketing and analytics platform with social feed management and native social engagement apps for Facebook, websites, and mobile. Built cloud-based transactional platform that processed millions of interactions per hour. Customers included CBS, NBC, Lifetime, Universal Music, Visa, Toyota. Launched as iWidgets, renamed to Transpond, acquired by Webtrends, then acquired by Oracle. ### Product Manager | UX Designer (Seed → Series A Startup) @ GoodPlay Media Jan 2009 – Jan 2010 | San Francisco Bay Area Early stage startup. Helped secure first and second round of funding from angel investors. Nonprofits, New Monetization Models, Business Models, Golf ### Researcher @ Massachusetts Institute of Technology Jan 2008 – Jan 2009 • Researched and developed products that focus both on the learning that naturally occurs in popular commercial games, and on the design of games that more vigorously address the educational needs of players. • Produced a series of interactive videos for children to learn and practice the use of survey in research as part of a curriculum for TERC organization in Cambridge, MA. ### Researcher | Experience Designer @ Massachusetts Institute of Technology Jan 2007 – Jan 2009 • Worked with the product team to oversee product lifecycle and brought it to successful launch. • Created multimedia experiences, designed user interaction, lead usability trials and focus groups, researched teen media use trends, and served as video content producer, cinematographer and editor for the Learning Library Product. • Collaborated with leading media producers to implement and manage features for the product. • Developed content strategy to effectively engage various distinct audiences. • Interviewed leading media producers on camera including Katie Salen, Jonathan Harris, NBC’s Heroes producers and Writers, Wyn Kelly and Henry Jenkins. Project New Media Literacies (NML) is a research initiative working to engage educators and learners in today's participatory culture. Multimedia educational materials produced by the project provides opportunities to create, communicate, connect and collaborate. NML identifies some of the core social skills and cultural competencies that young people need to acquire if they are going to be full participants in this new media environment. ### Researcher @ Massachusetts Institute of Technology Jan 2007 – Jan 2009 • Created shareable multimedia archives for use in humanities subjects, in collaboration with outside arts and humanities organizations. ### Instructor @ Massachusetts Institute of Technology Jan 2008 – Jan 2008 Teaching commercial filmmaking through promoting a non-profit organization in Boston to MIT’s undergraduates. ## Education ### M.S in Comparative Media Studies Massachusetts Institute of Technology Jan 2007 – Jan 2009 ### Building and scaling subscription businesses Stanford Continuing Studies Jan 2021 – Jan 2021 ### BA in Image Arts - Film Studies Ryerson University Jan 2003 – Jan 2006 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/talieh - Website: https://medium.com/@taliehrohani --- Source: https://flows.cv/taliehrohani JSON Resume: https://flows.cv/taliehrohani/resume.json Last updated: 2026-04-07