• Improved checkout conversion from ~50% to ~59% by leading end-to-end UX research and redesigning the purchase flow to eliminate friction and streamline cross-platform checkout.

• Reduced design-to-development turnaround time by 50% by building a design system from 0 to 1 and scaling a modular design system from the ground up, defining foundational tokens, creating platform-specific libraries, and driving adoption across Product and Creative teams.

• Conducting thorough user testing sessions to gain valuable insights into user behavior and preferences, refining design decisions based on data-driven insights and user feedback

• Performed in-depth competitor analysis for informed design and market trend identification. Ensured healthcare compliance and HIPAA standards in designs

• Responsible for leading a design team of six by setting clear goals, communicating effectively with team members, and coordinating with cross-functional teams to optimize workflow for a SaaS and B2C startup.

• Designing a visually appealing interface with proper color selection that meets AA and AAA contrast standards using sketches and low-fidelity wireframes to create a functioning layout.

engage in ongoing product refinement to ensure that all deliverables meet high standards.

Collaborate with cross-functional teams, including project managers, developers and designers with a track record of success in enhancing the user experience

• Conducting research such as competitive analysis, heuristic evaluation, and user stories to understand user needs and behaviors, and create products that meet those needs.

• stay current on industry trends and best practices in design, UX, and information architecture, stay curious researching and learn from industry experts.

Encourage teamwork and brainstorming to generate new ideas and clarify issues

Show detailed MVP designs, workflow diagrams, expert guidelines, and visual narratives to investors to secure financial support.

Creating dynamic prototypes to show how the product will work in its most realistic form

created building designs, 3D renders, and construction drawings while working as a junior architect. I became the team head after managing different projects and working with other professionals under the company's name.