Leveraged user data, human-centered design frameworks, and cross-functional collaboration to inform design strategy.

Defined internal frameworks for designer growth and development from scratch including processes for hiring, leveling, and performance reviews.

Ensured alignment with engineering, customer success and leadership to build feature & product roadmap from scratch.

Defined approach to and conducted user research deep dives to refine user understanding and inform feature development and desirability. Generated findings reports to focus and direct design strategy.

Leveraged mixpanel data & stakeholder management to balance design, user & business needs.