Redwood City, California, United States
● Led the design of Epic School Plus, a new B2B product that resulted in $10M in qualified leads, $2.5M in revenue and onboarded 266K users on to the platform within just the first quarter. Maintained a record low average of 21 weekly customer support tickets post launch.
o Led the design of features that empowered teachers and administrative leaders to access app reports, manage multiple classrooms, and seamlessly integrate with Clever authentication.
o Partnered closely with the Product Management team to plan the comprehensive feature roadmap to launch Epic School Plus at scale.
o Designed seamless login and account creation functionalities for Epic School Plus users.
● Designed a promotion redemption tool that empowered marketing teams to increase Epic's paid revenue through targeted promotions in India and the U.S.
o Resulted in $100k to $150k in monthly revenue that translated to $1.2M - $1.8M in annualized incremental revenue from 2022 onward.
● Optimized conversion and facilitated the global launch of Epic.
o Led the design of the home launcher screen, driving it from inception to successful launch.
o Fostered alignment on design choices across diverse cross-functional teams and global counterparts.
o Defined project scope and timelines in collaboration with Product Management and Engineering teams.
● Enhanced conversion rates for student engagement post-school hours on Epic:
o Shaped product strategy and roadmap by synthesizing insights from previous experiments, thereby identifying new opportunities and hypotheses.
o Iteratively refined conversion flows through rapid, multi-variant experimentation, resulting in improved user experiences and engagement metrics.
