# Tammy Lee > Product Design @ Beast Academy - AoPS Location: Oakland, California, United States Profile: https://flows.cv/tammylee1 Portfolio link - https://tammylee.webflow.io/ End-to-end product design leader adept at crafting delightful and intuitive user experiences that seamlessly align with business objectives. Specializes in web, iOS and android platforms and is experienced with designing for industries including ed tech and health tech. ## Work Experience ### Senior Product Designer @ Art of Problem Solving Jan 2026 – Present | San Francisco, California, United States ### Senior Product Designer @ Collective Voice Jan 2024 – Jan 2025 | San Francisco, California, United States ● Led the design of a 0 to 1 B2B and B2C self-service platform enabling partnerships and new monetization opportunities between creators and brands. o Designed end-to-end platform workflows that allowed brands to find the right creators and form gifting partnerships with them. o Developed analytics dashboards for creators and retailers to track the impact of gifting for both brands as well as creators. ### Senior Product Designer @ Epic for Kids Jan 2021 – Jan 2024 | Redwood City, California, United States ● Led the design of Epic School Plus, a new B2B product that resulted in $10M in qualified leads, $2.5M in revenue and onboarded 266K users on to the platform within just the first quarter. Maintained a record low average of 21 weekly customer support tickets post launch.  o Led the design of features that empowered teachers and administrative leaders to access app reports, manage multiple classrooms, and seamlessly integrate with Clever authentication.  o Partnered closely with the Product Management team to plan the comprehensive feature roadmap to launch Epic School Plus at scale.  o Designed seamless login and account creation functionalities for Epic School Plus users. ● Designed a promotion redemption tool that empowered marketing teams to increase Epic's paid revenue through targeted promotions in India and the U.S.  o Resulted in $100k to $150k in monthly revenue that translated to $1.2M - $1.8M in annualized incremental revenue from 2022 onward. ● Optimized conversion and facilitated the global launch of Epic.  o Led the design of the home launcher screen, driving it from inception to successful launch.  o Fostered alignment on design choices across diverse cross-functional teams and global counterparts.  o Defined project scope and timelines in collaboration with Product Management and Engineering teams.
  ● Enhanced conversion rates for student engagement post-school hours on Epic:  o Shaped product strategy and roadmap by synthesizing insights from previous experiments, thereby identifying new opportunities and hypotheses.  o Iteratively refined conversion flows through rapid, multi-variant experimentation, resulting in improved user experiences and engagement metrics. ### Product Designer @ Navio Jan 2020 – Jan 2021 | San Francisco Bay Area ● Led the end-to-end design of a medication tracking app that helped patients and providers keep better track of cancer regimens. ### Product Designer @ Vim Jan 2017 – Jan 2020 | San Francisco Bay Area Created tools to help providers guide their patients to the right care. ● Launched a web-based app to help referral coordinators keep track of patient referrals. o Integrated our app into a provider’s EHR (Electronic Health Record) software. ● Defined, documented and implemented a design system to increase consistently and reduce product development cost. ### Freelance UI Designer @ Parasail Health Jan 2016 – Jan 2017 | San Francisco Bay Area Designed mobile application and brand collateral that helped establish the brand as a trusted partner for patients and medical professionals. ● Application Design o Designed a mobile application that allowed people to easily understand the medical benefits. o Created concept sketches, prototypes, conducted user tests and visual design to ensure highly engaging interactive experiences. ● Brand Collateral o Designed assets that supported the Parasail brand. Worked with the copy team to ideate concepts. o Based on established brand guidelines, explored new imagery and layouts that would supplement and push the brand forward. o Created wireframes, email templates, content webpages, medical bill layouts and print brochure. ### Senior Web Designer @ LeapFrog Jan 2010 – Jan 2016 | Emeryville, Ca Art directed five major product marketing launches that lasted anywhere from 6-10 months. Each included over 200-400+ digital assets. Participated in multiple brand refresh initiatives. ● LeapBand, wearable activity and fitness band for kids o Successfully launched the LeapBand product, achieving product awareness and helped assets look fresh throughout the entire marketing funnel. o Created rapid mockups and wireframes during the ideation phase and worked closely with development team to ensure a user-friendly design. o Based on qualitative and quantitative research, user interviews and focus group data, created user-centered assets including: landing pages, CRM email series, ad banners, e-commerce website, retail and social media. ● LeapFrog Brand Refresh o Established new brand direction and translated to all digital assets, including a redesign of the main homepage. o Collaborated with development to create a fresh, modern and user-centered new brand direction that resonated with our main target audience. ● Ecommerce o Acted as Design Lead for digital merchandising initiatives for the ecommerce platform. ● CRM Email Design o Based on qualitative and quantitative data, including focus group research, google analytics, and A/B testing, established clear, compelling, user-centered email designs and templates. o Worked with cross-functioning teams to create customized, dynamic emails for target audiences at all phases of the user journey. ## Education ### B.A. in Design & Media Arts UCLA ## Contact & Social - LinkedIn: https://linkedin.com/in/tammychoilee --- Source: https://flows.cv/tammylee1 JSON Resume: https://flows.cv/tammylee1/resume.json Last updated: 2026-04-13