# Tammy Vinson > Design, product, creative strategy | Brand-minded | Empowering with empathy Location: San Francisco, California, United States Profile: https://flows.cv/tammyvinson mission-driven | creative visionary | brand-minded | dedicated doer As a human-first design advocate, I get excited about organizations, brands, and creative teams passionately focused on making a positive impact, producing high-quality and inclusive work, and achieving success. While I firmly believe in the power of brand and innovative creativity, I also value business acumen and data-driven decisions. My experience encompasses a well-rounded mix of creative/design, brand, commerce, content/editorial, marketing, product, and strategy. I am a pro at balancing both high level and down in the weeds, crafting and directing experiences that punch up, and leading with curiosity and drive. Design aesthetic: Minimalist, pops of color, Scandinavian-inspired Most respected qualities: Authenticity, empathy, communication Email: tammyvinson@gmail.com Portfolio: tammyvinson.com ## Work Experience ### Product Design @ BetterHelp Jan 2025 – Present | San Francisco, California, United States ### Product Design @ BetterHelp Jan 2025 – Jan 2025 | San Francisco, California, United States ### Freelance Creative + Product Design @ flaxen west Jan 2016 – Present | San Francisco, California - Creative, brand, and design consulting and services for brands, nonprofits, start-ups, and agencies - Focus areas include: Creative direction and strategy, product design, brand development and strategy, creative ops and processes, team growth, integrated creative marketing, brand identity and guidelines, design systems, performance creative, storytelling, writing/editing, commerce, cross-collaboration coaching, and start-ups ### Creative + Product Design Lead @ Everplans Jan 2021 – Jan 2024 | San Francisco, California + New York, New York Creating and building a new vision for Everplans, a life organization and planning start-up. Product design, creative and brand direction, research, strategy, and more. Company acquired in October 2024 ### Brand Creative Partnerships @ Mixbook Jan 2018 – Jan 2019 | Redwood City, California - Led brand creative partnership programs from start-to-finish - Ideated and executed new and creative multi-tiered ideas and strategies across various mediums including in-person events, product additions, social, and more - Initiated and led design partnership with Creative Growth—a non-profit that serves artists with disabilities—to feature 6 collections from 4 designers with a portion of sales given back to Creative Growth - Responsible for execution, creative operations, and maintaining all campaign creative and brand alignment as well as budgets, KPIs, and process flow ### Director, Creative for Marketing @ Dwell Jan 2017 – Jan 2018 | San Francisco, California - Led all creative marketing (site, email, ads, etc), native content, and brand marketing initiatives - Worked with brands, sales, and executive leadership to craft and execute campaigns and increase revenue - Responsible for creative briefs, ideation, and client-facing proposals and marketing materials - Managed print, design, video, and overall production and creative operations, including budgets, freelancers, processes, quality output, vendors, and sourcing ### Director, Creative for Commerce @ Dwell Jan 2013 – Jan 2016 | New York, New York - Founding Dwell Store team member leading creative, brand, design, and product/CX - Worked with over 300 international brands, representing over 500 designers within the furniture, lighting, and home accessories space - Created and oversaw execution of omni-channel commerce content, creative, and marketing strategies including but not limited to email, online, events, print, and social - Provided creative direction for and oversaw execution of all print, digital, packaging, and physical pop-up retail assets and photography - Led redesign of company-wide email templates for each business sector - Managed the commerce design, content, and production teams - Team lead on UX/UI, liaising with development teams ### Senior Manager, Production @ Dwell Jan 2012 – Jan 2013 | San Francisco, California - Led key print and digital product and services-based platform - Designed and executed platform rebranding, including in-book redesign - Initiated, planned, and led strategy and launch of digital component, including design, user and ad content flows, integration, and revenue model - Managed creative and production design and sales teams ### Production Coordinator @ Dwell Jan 2010 – Jan 2012 | San Francisco, California ## Education ### BA in Journalism, Photography / Art + Design Georgia State University ### UI/UX Design Springboard ## Contact & Social - LinkedIn: https://linkedin.com/in/tammyvinson - Website: http://tammyvinson.com --- Source: https://flows.cv/tammyvinson JSON Resume: https://flows.cv/tammyvinson/resume.json Last updated: 2026-04-05