Managed and continuously evolved the user experience & design of Intel.com and SaaS products. Optimized experiences for fintech, AI, pharma, healthcare and gaming audiences. Applied a methodical, data driven approach to the UX process and strive for simplicity for our customers and partners. To accomplish our far reaching goals, I:
• Created, maintained and evangelized a design system & pattern library that was leveraged by global teams to build user-centered digital experiences. Managed the creative process from strategy & design requirements, to wireframes, prototypes, visual design and development.
• Collaborated with product, engineering, marketing, demand generation, GEO product leads, senior leaders and analytics teams to solve user needs while also achieving organization objectives. Optimized user journeys to help users find desired information and usher potential customers to OEMs or appropriate sales connections.
• Applied sound strategy, user research (quantitative and qualitative), data & insights to gain buy in from senior management, partners, and cross-departmental teams.
• Worked closely with engineering teams on full development process from agile story creation to UAT to QA and through launch in CMS.
• Managed vender and agency relationships. Engaged in ongoing platform management, contract negotiations, technology evaluations and RFP processes.
• Hands-on knowledge of full web technology stack. Extensive experience with content management systems, publishing processes, and optimal system configurations.