I build digital products that feel effortless to use and deliver measurable results. My work blends front-end engineering, UX design, accessibility, and data insights to create experiences that truly connect people and technology.
Drive the UX direction and front-end strategy across Stylitics’ web products. Blend research, design thinking, and front-end development to create intuitive, data-driven, and accessible user experiences for global retail clients.
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Applied user research, A/B testing, and behavioral insights to inform design decisions and improve engagement, conversion, and usability.
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Completed multiple Reforge courses in product strategy and UX, along with the Google UX Design Certificate, integrating modern UX methodologies into engineering and product workflows.
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Led accessibility efforts as a certified Web Accessibility Specialist, producing compliance reports, revising VPATs, and removing outdated components to improve usability for all users.
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Partnered with design, product, and analytics teams to prototype, test, and iterate on new features that streamlined client integrations and improved visual consistency.
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Simplified CSS and layout structures, enhancing maintainability, performance, and responsiveness across devices.
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Authored UX documentation, performance checklists, and design briefs to align cross-functional teams and clarify product behavior.
Developed user interfaces using Svelte and JavaScript for global fashion and lifestyle brands. Focused on building responsive, accessible, and maintainable components that improved both usability and performance.
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Delivered and customized widgets for major clients such as Nike, ensuring consistency with brand guidelines and user expectations.
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Optimized performance and accessibility across all widget types, improving cross-device experience including touchscreen laptops and Chromebooks.
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Partnered with product, design, and backend teams to translate complex client needs into front-end solutions.
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Recognized for reliability, initiative, and strong cross-functional communication.
Improved the performance of the recursive algorithm that traverses React Fiber nodes for component metrics that interface to display components of each state change while displaying render times to inform a developer about meaningful changes.
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Defined Typescript interfaces and custom types to address application scalability and sustainability – preventing potential bugs and run-time errors and improving cross-development team code generation.
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Generated data visualization by deploying Visx that allows to keep bundle sizes down by splitting into multiple packages and supporting charts and animation as the reusable components.
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Leveraged React Router to dynamically route to different visualizations – centralizing all the routing in one component and adding to consistency of component-hierarchies.
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Implemented Webpack to aid future maintainability by going through the dependencies of each file recursively, and resolving every dependency until the traversal has completed, so that modules can be correctly executed whenever they are required.
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Employed TDD approach using Jest and Enzyme to ensure proper component functionality and continuous integration; created unit tests and utilized shallow rendering of React components.
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Utilized AGILE development methodologies and best practices to streamline team communications and task management.
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Product developed under tech accelerator OS Labs (opensourcelabs.io).
Provided strategic consulting and hands-on support to companies and entrepreneurs to strengthen their digital presence, marketing performance, and customer engagement. Combined marketing strategy, product thinking, and analytics to help clients grow online.
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Advised clients across fashion, retail, and lifestyle sectors on digital marketing, PR, and brand communication.
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Audited online performance, user experience, and marketing funnels to identify growth opportunities.
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Planned and executed campaigns across social media, email, and influencer channels, increasing engagement and conversion rates.
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Helped entrepreneurs and small businesses define their brand identity, positioning, and content strategy.
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Collaborated with web developers and designers to improve websites, streamline user flows, and enhance SEO visibility.
