# Tania L. > Principal UX Engineer at Stylitics Location: Los Angeles, California, United States Profile: https://flows.cv/tania I build digital products that feel effortless to use and deliver measurable results. My work blends front-end engineering, UX design, accessibility, and data insights to create experiences that truly connect people and technology. My background in digital strategy, e-commerce, and marketing taught me how to turn complex ideas into products users love. I rely on empathy, research, and data to guide every decision, ensuring the solutions I build are as meaningful as they are functional. I am certified in UX Design and Web Accessibility, contribute to open source projects like Reactime (nominated for the React Open Source Awards), and share knowledge through talks on React Fiber and modern frontend frameworks. ## Work Experience ### Principal UX Engineer @ Stylitics Jan 2026 – Present ### Senior Software Engineer (Front-End) @ Stylitics Jan 2022 – Jan 2026 | New York City Metropolitan Area Drive the UX direction and front-end strategy across Stylitics’ web products. Blend research, design thinking, and front-end development to create intuitive, data-driven, and accessible user experiences for global retail clients. • Applied user research, A/B testing, and behavioral insights to inform design decisions and improve engagement, conversion, and usability. • Completed multiple Reforge courses in product strategy and UX, along with the Google UX Design Certificate, integrating modern UX methodologies into engineering and product workflows. • Led accessibility efforts as a certified Web Accessibility Specialist, producing compliance reports, revising VPATs, and removing outdated components to improve usability for all users. • Partnered with design, product, and analytics teams to prototype, test, and iterate on new features that streamlined client integrations and improved visual consistency. • Simplified CSS and layout structures, enhancing maintainability, performance, and responsiveness across devices. • Authored UX documentation, performance checklists, and design briefs to align cross-functional teams and clarify product behavior. ### Frontend Engineer @ Stylitics Jan 2021 – Jan 2026 | New York City Metropolitan Area Developed user interfaces using Svelte and JavaScript for global fashion and lifestyle brands. Focused on building responsive, accessible, and maintainable components that improved both usability and performance. • Delivered and customized widgets for major clients such as Nike, ensuring consistency with brand guidelines and user expectations. • Optimized performance and accessibility across all widget types, improving cross-device experience including touchscreen laptops and Chromebooks. • Partnered with product, design, and backend teams to translate complex client needs into front-end solutions. • Recognized for reliability, initiative, and strong cross-functional communication. ### Software Engineer @ Reactime (Open Source Product) Jan 2020 – Jan 2021 • Improved the performance of the recursive algorithm that traverses ​React Fiber​ nodes for component metrics that interface to display components of each state change while displaying render times to inform a developer about meaningful changes. • Defined ​Typescript​ interfaces and custom types to address application scalability and sustainability – preventing potential bugs and run-time errors and improving cross-development team code generation. • Generated data visualization by deploying ​Visx​ that allows to keep bundle sizes down by splitting into multiple packages and supporting charts and animation as the reusable components. • Leveraged ​React Router​ to dynamically route to different visualizations – centralizing all the routing in one component and adding to consistency of component-hierarchies. • Implemented ​Webpack​ to aid future maintainability by going through the dependencies of each file recursively, and resolving every dependency until the traversal has completed, so that modules can be correctly executed whenever they are required. • Employed ​TDD​ approach using ​Jest​ and ​Enzyme​ to ensure proper component functionality and continuous integration; created unit tests and utilized shallow rendering of React components. • Utilized ​AGILE​ development methodologies and best practices to streamline team communications and task management. • Product developed under tech accelerator OS Labs (opensourcelabs.io). ### Digital Marketing & PR Consultant @ Unknown Jan 2018 – Jan 2020 Provided strategic consulting and hands-on support to companies and entrepreneurs to strengthen their digital presence, marketing performance, and customer engagement. Combined marketing strategy, product thinking, and analytics to help clients grow online. • Advised clients across fashion, retail, and lifestyle sectors on digital marketing, PR, and brand communication. • Audited online performance, user experience, and marketing funnels to identify growth opportunities. • Planned and executed campaigns across social media, email, and influencer channels, increasing engagement and conversion rates. • Helped entrepreneurs and small businesses define their brand identity, positioning, and content strategy. • Collaborated with web developers and designers to improve websites, streamline user flows, and enhance SEO visibility. ### Director of E-commerce & Digital Strategy @ Online Retail & Showroom ВrаShор Jan 2013 – Jan 2018 | Moscow, Russia Led the digital growth and operations of an online retail and showroom business in the fashion sector. Joined as a manager and grew into a director role, driving end-to-end strategy across technology, marketing, and product experience. • Increased monthly revenue by over 1,500% through digital optimization and product expansion. • Collaborated with developers to improve the online store’s UX, add new features, and enhance conversion performance. • Used analytics and customer insights to guide product selection, pricing, and marketing, implementing a data-informed approach to decision-making. • Managed social media, PR, and influencer partnerships, significantly increasing visibility and engagement. • Built and led a small, agile team while initially managing operations, marketing, and customer support solo. • Partnered with press and industry figures to strengthen brand positioning and credibility. ## Education ### Postgraduate Degree in Cultural Management The University of Manchester Jan 2014 – Jan 2016 ### Computer Software Engineering Codesmith ### Specialist Degree in Journalism Institute of Journalism and Literary Art Jan 2008 – Jan 2014 ## Contact & Social - LinkedIn: https://linkedin.com/in/lind-tania --- Source: https://flows.cv/tania JSON Resume: https://flows.cv/tania/resume.json Last updated: 2026-03-29