Acquired Blume Global in 2023

● Revamped a web application for a major pet food brand to increase engagement for pet rescue organizations

• Developed a full stack application using NextJS and Laravel Nova (PHP 8.1); and simultaneously developed and integrated the front-end using custom REST API endpoints.

• Analyzed client requirements and formulated a functional specification for the project. Investigated implementation strategies and formulated a development design with all necessary end-to-end requirements.

• Supervised the scheduling and allocation of action items between vendors and internal teams.

Integrated Algolia for search along with Mailchimp for email automation and contact form capture.

• Configured Cloudflare edge caching for API requests, Cloudflare Image Resizing for content optimizations and Cloudflare Stream for serverless video streaming.

• Deployed the front-end application using Vercel and back-end application on Laravel Forge.

• Enhanced overall performance by 80%, and SEO score to 98 using SSR: total blocking time of the application improved by ~500ms, time to interactivity by ~7s, and first contentful paint by ~2.5s.

● Developed a headless Wordpress website using NuxtJS and Wordpress

• Created responsive front-end components using Atomic Design principles and TailwindCSS; integrated the back-end CMS to the front-end application via GraphQL.

• Implemented content preview functionality in a headless NuxtJS-Wordpress system.

• Achieved an average 60% performance increase over the existing stack; reducing first contentful paint by 2.7s.

● Major stack upgrade for a pet food brand website

• Upgraded PHP from version 7.0 to 7.4 while meeting the site’s quality requirements with no impact to functionality.

• Migrated from MySQL to MariaDB for improving site request speed from over 500ms to an average of ~100ms.

• Programmed migrating functions for translating data into compatible formats for Wordpress ACF Plugin.

Develop End to End Full Stack Web Applications on Serverless, LAMP, MERN stacks. Collaborated with clients to discuss design and project scope; provided insight to optimally use new technologies to support the business. Revamped UI and translated site requirements by wireframing in XD & developing site interface for customer facing sites using React, HTML, CSS. Currently working towards creating Modern Web Apps powered using Headless CMS.

● System Design: Setting up Scalable Back End Server, CDNs, client and server security with services as per client budget and site content

● Web Security: Conducted web security assessment and implemented remediations to strengthen overall security; front end and back end

● Configured firewall rules on Cloudflare to allow storing valid cookies following local laws and disallow bad bots

● Improved page caching policies and cookies for an average improvement of 2s in server response time

● Data Handling: Setup CRMs web to lead flow and client facing forms with storage with data compliance; GDPR, HIPAA, WCAG

● Automated email delivery by creating custom PHP scripts; managed customer data from contact forms on Salesforce

● E-Commerce: Setup ecommerce stores with server scalability and availability for site traffic handling

● Increasing the payment options for users on sites by integrating PayPal & Square; Improved point of sale solutions with PCI-DSS standards

● Content Audit and Marketing: Audited sites on SEMrush & optimized the web pages, achieving average site rating > 90%

● Increased Site Traffic by 25%; measured organic traffic on GSC and Google Analytics by improved site content and social media marketing

● Optimized page content by automating image compression & minified JS & CSS; reduced loading times by 30%; measured by Lighthouse

● Orchestration and Versioning: Worked on setting up streamlined deployment pipelines and version control for client websites