Adobe Experience Cloud, B2B SaaS AI-driven platform enabling marketing campaign orchestration at scale.

Led end-to-end Summit Concierge AI Assistant mobile app design for Adobe Summit 2025 for +12k participants. Conducted user research, persona development, and usability testing while collaborated cross-functionally with ML engineers and event strategists to align AI features with key event goals, contributing to 93% attendee satisfaction rate.

Led redesign of Adobe Experience Cloud Homepage and dashboard for enterprise solutions through collaboration with AI Assistant and UX Research teams. Applied information architecture optimization, interaction design, and iterative prototyping to introduce Agentic AI Experience in Dashboard experience improving task completion by 37% and ease of use by 22%.

Designed and prototyped scalable front-end user interfaces for data-heavy web apps, cross-functionally collaborated with engineers and product managers, translating broad product concepts into intuitive, elegant solutions for sustainability projects through a user-centric and design-thinking approach, resulting in a 40% decrease in churn rate.

Led end-to-end design process for sustainability-focused whole features across desktop/mobile apps, creating user flows, wireframes, high-fidelity prototypes, and mockups, interpreted user research and usability testing for defining user experience for enterprise-level companies, resulting in a 23% increase in product interaction.

Created new design system components and refined interaction design patterns and visual design for supply chain analysis tools, uncovering customer needs through use case documentation, product specifications, and user experiences and providing post-launch support, resulting in an 18% reduction in customer support calls.

Hosted and organized three events and one hackathon and led a UX design community of 130+ San José State University students, enhancing their skills in Figma and Product Design.

Demonstrated strong leadership by mentoring and training 130+ students in Figma, design systems, and user-centered design principles, fostering a collaborative and innovative learning environment.

Redesigned key features of Capital One's car insurance cancellation process by analyzing qualitative research and user behavior and needs, delivering user flows, journey maps, and prototypes, resulting in a 40% reduction in manual support needs through improved interaction design and usability testing.

Led the digitization of the user flow for auto dealers' insurance cancellation process, delivering wireframes, design specs, and a high-fidelity mobile prototype, resulting in a 21% reduction in cancellation processing time.

Collaborated cross-functionally with product managers and engineers to present visual concepts, aligning product roadmaps with user-centric design improvements.

Worked with startups in an agile environment to design a new reporting feature for the Financial Advisors' mobile and web apps by framing problems, determining insights, defining visual designs, and usability testing, leading to an 85% adoption rate.

Redesigned the user flow by collaborating with founders, engineers, and researchers, creating high-fidelity design assets for acceptance, development, and delivery to market, driving product strategy, leading to a 32% increase in active users.