# Tao Wei > Designing for creator empowerment @ Apple Location: San Francisco Bay Area, United States Profile: https://flows.cv/tao I’m a product designer with 5 years of experience designing web and native applications in healthcare, consumer beauty, publishing and productivity tool space. I consider myself a hybrid designer with a penchant for both the conceptual and the pragmatic. The thinker half of me enjoys applying system thinking to navigate complexity and ambiguity for better design outcome. And the doer half of me likes tinkering with tools and processes to enable both the quality and agility of design output. Together, I strive for design excellence that supports cross-functional product team to create better products with accelerated speed. ## Work Experience ### Senior Product Designer - Emerging Tech @ Apple Jan 2021 – Present | San Francisco Bay Area ### Freelance Designer @ TW DESIGN Jan 2017 – Present | San Francisco Bay Area Designing products and creating brands for clients within the healthcare, entertainment, and E-learning industry. Working on Polar, a reading tool for a world of networked knowledge. https://getpolarized.io/ Launched ORKA One, a smart hearing aid that captures bio-data for preventative healthcare https://www.hiorka.com/ ### Senior Product Designer @ Blue Label Labs Jan 2020 – Jan 2020 | New York, New York Led design discovery workshops and assist design director in fleshing out UX and brand strategy Organized internal design workshops to promote best practices around design tools and processes ### Product Designer @ BCG Digital Ventures Jan 2018 – Jan 2019 | New York, New York Involved in building Web and Native products from 0 to 1 within Healthcare, Beauty, Publishing, etc. BCG Digital Ventures is the corporate innovation and digital business-building arm of Boston Consulting Group. Our mission is to invent, build, and scale industry-disrupting businesses with the world’s most influential companies. ### Combine Incubator Alum @ NYC Media Lab Jan 2018 – Jan 2018 | Greater New York City Area Founded AR startup Spaceplaner as one of the 8 startup teams selected to participate in the Lean Launchpad program in Combine Accelerator by NYC Media Lab. My responsibilities include: * Customer development and validation of hypotheses ( Conduct in-depth interviews with over 100 stakeholders of event industry ) * Value proposition design ( Create user stories and map user needs to initial high-level requirements for product vision and roadmap definition) * Design process management and execution ( Lead the creation of design artifacts at various stages of the product design process such as persona, user journey map, user flows, wireframes and interactive high-fidelity mockups) * Business pitch design ( Lead the design and development of business pitch to industry mentors, key partners and investors) ### UX Designer @ VML Jan 2017 – Jan 2017 | New York, New York Worked on New Balance's rebranding and New Balance Foundation website redesign Responsibilities included: * Heuristic evaluation of current New Balance website on both mobile and desktop platform * Interactive high-fidelity prototypes for client presentations * New style elements and components to update style guide and component library for MasterCard account ### Contemporary Art Specialist @ Christie's Jan 2014 – Jan 2014 | Shanghai City, China Conducted research on artists and synthesized into artist bio for auction catalogue in both Chinese and English Auction catalogue writing on the works of leading Chinese contemporary artists such as Zeng Fanzhi, Zhao Wuji as well as international top selling artist Damien Hirst Interfaces with Operations Department to provide assistance on all fronts, including venue set-up and mock-up exhibition room making Served as a proofreader to ensure grammatical and translation accuracy and formatting consistency prior to publication Assisted in condition check and wrote condition check reports on auction lots Assisted client advisory team during auction preview, including walking prospective clients through the highlights of the auction lots ### Blogger @ The Daily Californian Jan 2012 – Jan 2013 | Berkeley Wrote blog pieces about school life and pop culture, of which two articles on performance-enhancement drugs used among students for study and Greek culture in colleges in particular received attention and sparked online discussion among students Conducted interviews with local celebrities and distinguished students to generate more original content ### Digital Marketing/Editorial Intern @ Lonely Planet Jan 2012 – Jan 2012 | Oakland Assisted in revamping the online bookstore review format in consultation with marketing and publishing team proposed a brand-new template for online bookstore review that ended up being adopted for future implementation Assisted in social media marketing research and made PowerPoint presentations of various lengths for strategy-making by marketing team Assisted in invoice data entry ## Education ### Master’s Degree in MFA in Design and Technology Parsons School of Design - The New School ### Product Design and Entrepreneurship Cornell Tech ### Bachelor's Degree in History of Art， Media Studies University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/tao-wei-design - Website: https://www.taowei.design/ --- Source: https://flows.cv/tao JSON Resume: https://flows.cv/tao/resume.json Last updated: 2026-02-23