# Tao Ni

> Design leadership at Kikoff

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/taoni

Product design leader with extensive experiences and impacts across consumer and B2B spaces. PhD in Computer Science focusing on HCI. Currently leading design and building products at Kikoff.

## Work Experience
### Head of Design @ Kikoff
Jan 2023 – Present | San Francisco, CA
Build products, team, and culture at Kikoff.

### UX Designer @ Google
Jan 2021 – Jan 2023 | Mountain View, California, United States
Built conversion goal measurement in Google Ads Performance Max campaigns, unlocking $xxB ads revenue from the new AI powered campaign. 

Built customer acquisition tool in Google Ads, contributing $xB ads revenue in less than 2 quarters. 

Both work earned Google Tech Impact awards.

### Design Manager @ Google
Jan 2018 – Jan 2021 | San Francisco Bay Area
My team built the full-fledged Google Assistant Developer platform, supporting the end-to-end app creation lifecycle for third-party developers and internal partners.

### Product Designer @ Lime
Jan 2017 – Jan 2018 | San Francisco Bay Area
First designer at LimeBike working along with the founding team to build and launch Lime v0.

### Product Designer, Analytics @ Salesforce
Jan 2016 – Jan 2018 | San Francisco Bay Area
Built a suite of products for data management, data visualization, visual exploration, and creation of analytical dashboards and apps in Salesforce Einstein Analytics platform.

### Co-founder @ SproutUp
Jan 2014 – Jan 2016 | Washington D.C. Metro Area
An influencer marketing platform that unfortunately was ahead of its time and didn't work out.

### Product Designer @ LivingSocial
Jan 2014 – Jan 2014 | Washington D.C. Metro Area
Built customer re-engagement tools in LivingSocial Merchant Center for local business owners.

### UX Designer @ MicroStrategy
Jan 2011 – Jan 2014 | Washington D.C. Metro Area
Built mobile business intelligence and data visualization tools.


## Education
### PhD in Computer Science
Virginia Tech

### B.Eng in Computer Science
Zhejiang University


## Contact & Social
- LinkedIn: https://linkedin.com/in/tao-ni-design
- Portfolio: http://taoni.me
- Portfolio: https://medium.com/@taoni

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Source: https://flows.cv/taoni
JSON Resume: https://flows.cv/taoni/resume.json
Last updated: 2026-03-25