# Tara Riccio > Launching 0-1 AI Products in HealthTech 🚀 Location: New York, New York, United States Profile: https://flows.cv/tarariccio With 10+ years of experience as a product leader across HealthTech, Political FinTech, and Media (at Bloomberg, Washington Post, and Elite Daily), I am an expert in defining user-informed product strategy and making data-driven decisions to meet business goals. My background in product design and user research have deeply informed my design-thinking methodology. Throughout my career, I have established a proven track record of launching 0-1 products. Most recently, I owned the user experience for ChatRWD at Atropos Health—the first generative AI product to deliver full observational studies in minutes. Previously, I launched a D2C telehealth platform at Zencape and led its pivot to B2B, securing a $6M ARR partnership. To accomplish any of this requires a highly flexible, cross-functional team leadership style. I regularly facilitate 15+ teams across engineering, design, research, data, and subject matter expertise. Additionally, I am comfortable and experienced partnering directly with Founder/CEO and C-level stakeholders to efficiently get buy-in at both highly-matrixed and ultra lean orgs. ## Work Experience ### Lead Product Manager @ Atropos Health Jan 2024 – Present | New York City Metropolitan Area ### Founding Director of Product @ Zencape Jan 2022 – Jan 2024 | New York, New York, United States First hire reporting to the Founder & CEO, partnered to raise +$1M in venture funding, owned organizational strategy, set product vision, built data-driven roadmaps, set KPIs, and tracked key data analytics. Built and launched from 0-1 consumer telehealth platform (web and native) for chronic pelvic pain patients, managing the entire product lifecycle, and owning the product from pre-revenue to revenue. Defined, optimized, and automated provider and care delivery workflows while measuring results to drive clinical patient outcomes. Led a cross-functional team of 7+ including CTO, marketing, 5+ physicians, managed 5+ external medical advisory board. Drove build-vs-buy product decisions, integrating vendors including EHR, insurance and revenue cycle management, while creating early platform infrastructure using no-code and low-code tools. Led product strategy pivot from D2C to B2B, adapting the product for enterprise use case, resulting in a $6M ARR contract value partnership with the largest hospital in New York. Partnered with Revenue Cycle Management leaders and vendors to align and optimize care delivery models with medical billing and coding to meet revenue goals. ### Product, Design, & Research Lead @ Bloomberg News Jan 2021 – Jan 2022 | New York, New York, United States Promoted to lead strategy and operational initiatives for the Product Design team while executing user research studies, managing research tools (e.g. UserZoom), and training the cross-functional team on leveraging user research in roadmaps. Led strategy for the Video and Storytelling teams to achieve business revenue and audience goals, set and tracked KPIs to measure the team’s impact, and improved team efficiency through cross-functional product briefs, and 0-1 implementation of React Design Systems in close collaboration with engineering. Launched user onboarding 0-1 to increase user retention by moving leading indicators, product increased newsletter sign-ups +42% and logins +24% on web. ### Senior Product Designer @ Bloomberg News Jan 2019 – Jan 2021 | New York, New York, United States Led product design and roadmap for the consumer media business including data and privacy research for Bhive (accelerator), Bloomberg QuickTake (global streaming network), and user optimizations for the subscription business. Led the web launch of QuickTake, concepting and designing a homepage video module that increased total unique users by 1,736%, live streams by 3,576%, and GAM (ad) impression by 692%. Collaborated with 15+ cross-functional partners including product managers, engineering, product marketing, UXR, data science, customer success, editorial, and more. Redesigned the mobile app subscriptions page by incorporating user feedback to drive a 213% lift in conversion. ### Product Director, Blueprint @ Swing Left Jan 2019 – Jan 2019 | Brooklyn, NY Owned the product conception for Blueprint, a digital fundraising platform designed to maximize impact for political donors, driving users to invest $5M through the tool in its first year. Blueprint was the key product that led to SwingLeft’s acquisition of Flippable. Led a cross-functional product team of 5+ including engineering, product marketing, design, and political strategy. Partnered closely with product marketing to conduct market research and create go-to-market strategy. ### Product Manager & Design Manager (Flippable) @ Swing Left Jan 2018 – Jan 2019 | Brooklyn, NY Promoted to own all touchpoints of the Flippable UX, including both product and design workstreams, owning product metrics, setting team KPIs against organization OKRs, building data-informed roadmaps to prioritize features and coordinating releases. Led cross-functional product team including engineering, marketing, and political strategy. Hired and managed contractors. ### Product Designer (Flippable) @ Swing Left Jan 2017 – Jan 2018 | Brooklyn, NY Lead the user experience and design of all digital products, including external site and donation platform, built prototypes, and conducted user research to make data-driven product decisions. Led site redesign that 2x-ed donations per session, increased session duration, and decreased homepage bounce rate 8%. ### Product Designer @ Elite Daily Jan 2016 – Jan 2017 | New York, New York, United States ### Junior Digital Designer @ West Elm Jan 2015 – Jan 2016 | Brooklyn, New York ### Mobile Design Intern @ The Washington Post Jan 2014 – Jan 2014 ### Graphic Design Intern @ HarperCollins Publishers Jan 2014 – Jan 2014 | New York, New York, United States ## Education ### Bachelor of Fine Arts (BFA) in Design and Visual Communications, General Virginia Tech Jan 2011 – Jan 2015 ## Contact & Social - LinkedIn: https://linkedin.com/in/tarariccio1 - Website: https://tarariccio.com --- Source: https://flows.cv/tarariccio JSON Resume: https://flows.cv/tarariccio/resume.json Last updated: 2026-03-29