# Tara Weldon

> AI Design Leadership at Atlassian; Ex-Google/Amazon, CES 2019-2024 Innovations award judge

Location: Seattle, Washington, United States
Profile: https://flows.cv/taraweldon

I’m a design leader with 12+ years of experience creating intelligent, user-centered products across AI, chat interfaces, voice, and in-car UX. I specialize in building agentic AI solutions and I thrive at the intersection of product vision, machine learning, and human-centered design.

I currently lead the design and launch of Atlassian’s AI Chat assistant Rovo—an AI-powered experience now embedded across Atlassian’s suite of products like Jira, Confluence, Loom, and Trello. Prior to that, managed Google Automative design team, delivering AI-driven chat and summarization experiences in Android Automotive. I was also a founding member and leader of the Alexa Auto design team at Amazon, scaling it globally and influencing millions in engagement and revenue.

What sets me apart is my ability to lead cross-functional teams through ambiguity—translating complex technical systems into elegant, intuitive user experiences. I believe the next frontier of design lies in aligning human values with AI behavior, and I’m passionate about building tools that empower people through intelligence, not overwhelm them.

## Work Experience
### Design Lead @ Atlassian
Jan 2024 – Present

### Staff UX Designer > Design Manager @ Google
Jan 2022 – Jan 2024 | Seattle, Washington, United States

### Senior UX Designer @ Amazon
Jan 2019 – Jan 2021 | Seattle, Washington, United States
As the first member of Alexa Auto design (reporting directly into L8 Eng), I helped build the now 14 member design team, establish the MLP for the Alexa Auto vision, wrote and published the Alexa Auto Design Guidelines, and am now the sole design POC for all active 37+ Alexa Automotive partners engagements. In my day-to-day, I work directly with worldwide automakers to ensure the customer experience and Alexa brand/image drive towards Alexa Automotive's' North Star experience.

### User Experience Designer II @ Amazon
Jan 2017 – Jan 2021 | Greater Seattle Area

### Senior UX Designer @ Jaguar Land Rover
Jan 2015 – Jan 2017 | Portland, Oregon Area
Leading both the UX and visual design, I worked cross-functionally with international stakeholders,  software developers, mechanical and electrical engineers, BD, safety researchers, and marketing leads; to build and ship a variety of products. Some of my most noteworthy including: the in-vehicle infotainment and digital user experience of the 2020 Defender, Jaguar F-Pace, and Pivi Pro; several in-control apps; and CoherenSE, a deployable web applications for JLR and their partnered company Altran.

### UX Designer @ Ramp Technology Group
Jan 2014 – Jan 2015 | Warren, MI
Operating as the People Tech Group / General Motors automotive design point-of-contact, I worked side-by-side with various suppliers, engineering, and design teams, to create beautiful and compelling design solutions for General Motors 18MY and 19MY Vehicle 
infotainment systems.


## Education
### Bachelor of Science (B.S.) in Virtual Technology and Design
University of Idaho
Jan 2010 – Jan 2014

### Bachelor of Science (BS) in Virtual Technology and Design
University of Idaho
Jan 2010 – Jan 2014

### Summit High School
Jan 2008 – Jan 2010


## Contact & Social
- LinkedIn: https://linkedin.com/in/taraweldon

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Source: https://flows.cv/taraweldon
JSON Resume: https://flows.cv/taraweldon/resume.json
Last updated: 2026-03-30