• Testing on Akamai & Fastly in staging & prod across 28 country-specific sites, to ensure releases into production perform as expected across the eBay network.

• Delivering TechSEO Ops, engineering QA, sprint planning, site health monitoring, and algorithm update response.

Owned SEO, link-building, content strategy (blog, landing page, A/B test experimentation), and all facets of website maintenance, while creating TikTok SEO strategy for building evergreen video content.

• Omnichannel acquisition planning, activation and campaign management, resulting in 125% cut in CPC cost on Google Ads, 170% jump in new user sign up from TikTok ads and 15% cost savings on CPC in Meta Ads.

• Built hybrid AI/freelancer content creation workflow, building 25+ documents in 90days, resulting in 182% jump in branded query KW rankings, 293% jump in non-branded KW rankings, resulting in ~3400 durable sign-ups in 90d.

• Delivered 78% organic KW rank growth among branded terms in 90 days, through content strategy shift, link restructuring, and page speed enhancements.

• Trained content department in SEO writing for fintech, content parceling & repurposing, and compliance-first copy.

Lead team of 5-7 in handling SEO for Flagship banking/financial services account.

• Handling all incoming SEO strategy requests, from content & competitor analysis, to advanced JavaScript QA and post-migration publishing review.

• Earned new client enterprise SEO contract ($2.2 million), earned agency-of-record status, replacing two other agencies who previously provided all digital marketing needs.

• Developed testing systems that are currently being evaluated for use outside of my account, building automated monitoring iterations of those performance tests currently.