# Tarik Najeddine > Head of Search Strategy - Conversion Rate Maximization - Complex SEO Problem Solver - Technical SEO Severe Response Location: New York City Metropolitan Area, United States Profile: https://flows.cv/tariknajeddine Experienced SEO strategist, focused on digital marketing solutions with a deep competence in academic & clinical research. Delivered SEO & digital marketing strategy to clients ranging in size from a two person small business to Fortune 100 companies, with several years of digital marketing experience in banking, traditional FIRE, and personal financial management. Now focused on complex strategic Technical SEO for enterprise firms and large e-commerce brands. Specialties: SEO, content strategy, technical SEO, local SEO, TikTok SEO, Amazon SEO, conflict negotiation & resolution, counseling, client relations, competitor analysis, social media strategy, Lighthouse, Screaming Frog, SEMrush, Moz, Ahrefs, Google Data Studio, Google Analytics, Google Search Console, Google Play Console, Amazon A9, Excel, Looker, vendor negotiation, neuromarketing, product research, brand research. ## Work Experience ### Head of Search Strategy @ ModeSens Jan 2025 – Present | New York City Metropolitan Area ### Technical SEO & AEO Strategist @ Torque Partnership Jan 2023 – Jan 2025 | New York City Metropolitan Area •Testing on Akamai & Fastly in staging & prod across 28 country-specific sites, to ensure releases into production perform as expected across the eBay network. •Delivering TechSEO Ops, engineering QA, sprint planning, site health monitoring, and algorithm update response. ### Growth Marketing Lead @ Bridge Money Jan 2022 – Jan 2023 | New York City Metropolitan Area Owned SEO, link-building, content strategy (blog, landing page, A/B test experimentation), and all facets of website maintenance, while creating TikTok SEO strategy for building evergreen video content. •Omnichannel acquisition planning, activation and campaign management, resulting in 125% cut in CPC cost on Google Ads, 170% jump in new user sign up from TikTok ads and 15% cost savings on CPC in Meta Ads. •Built hybrid AI/freelancer content creation workflow, building 25+ documents in 90days, resulting in 182% jump in branded query KW rankings, 293% jump in non-branded KW rankings, resulting in ~3400 durable sign-ups in 90d. ### SEO Director @ Albert Jan 2021 – Jan 2022 | New York City Metropolitan Area •Delivered 78% organic KW rank growth among branded terms in 90 days, through content strategy shift, link restructuring, and page speed enhancements. •Trained content department in SEO writing for fintech, content parceling & repurposing, and compliance-first copy. ### Associate Director of SEO Strategy @ iQuanti, Inc. Jan 2020 – Jan 2021 | New York City Metropolitan Area Lead team of 5-7 in handling SEO for Flagship banking/financial services account. •Handling all incoming SEO strategy requests, from content & competitor analysis, to advanced JavaScript QA and post-migration publishing review. •Earned new client enterprise SEO contract ($2.2 million), earned agency-of-record status, replacing two other agencies who previously provided all digital marketing needs. •Developed testing systems that are currently being evaluated for use outside of my account, building automated monitoring iterations of those performance tests currently. ### SEO Manager @ Ai Media Group, llc. Jan 2019 – Jan 2020 | Greater New York City Area •Assisted agency clients in all aspects of SEO, from technical site audits and content strategy to E-A-T, Local SEO/Google My Business, competitor analysis, site internationalization, securitization and migration. •Produced scope of work, audit presentations, client deliverables, and custom Google Studio Dashboards upon request. •Delivered 105% growth in organic traffic over a 3 month period with a niche urban retailer. •Took an ISP client from not ranking for their core brand terms in the Top 100, to ranking 5th for the term in a six month period, using a constellation of Technical/Foundational SEO fixes and on-page optimizations. ### Senior Analyst, SEO & Content Strategy (Verywell) @ Dotdash Jan 2018 – Jan 2019 | Greater New York City Area Supported Content & Product teams at Verywell, Dotdash's house of health brands. Primarily engaged in reporting, technical SEO, content strategy & Product QA. Previously tasked with assisting all Dotdash brands, first SEO team member to be embedded within a single content & Scrum team. Also created content strategy workflow currently used as by all Dotdash content contributors, freelancers & staff. • Drove 250% growth from 12M monthly uniques to 33M in 18 months, making Verywell the #3 property in its niche that year. • Managed two teams of permalancers, one engaged in link building efforts across our network, the other producing custom illustrations, infographics, gifs & visual media to replace stock photography across the site. • Reviewed all product decisions, signed off on JIRA tickets, evaluated code changes for SEO impact. ### SEO Analyst @ Dotdash Jan 2016 – Jan 2017 | Greater New York City Area Supported SEO department of About.com & About.com vertical brands such as Verywell.com. • Performed Google Analytics review, custom report building for use by various departments/staff. • Assisted SEO department with document cleaning & SEO optimization. • Made recommendations on SEO best practices for content contributors, freelancers & staff. ### Expert Support Specialist @ Dotdash Jan 2014 – Jan 2016 | Greater New York City Area Supported 1,000 Experts using multiple systems, including a custom CMS & promotion/organization GUIs, to ensure continued production of content for the About.com network. • Translated remote user feedback into error & technical documentation needed by development teams to address stories and sub-tasks within JIRA. • Provided responsive, technical & content-related support for each Expert. • Documented workflow pathways for error & bug reporting as a part of ongoing quality-improvement projects. ### Technical Specialist @ Mount Sinai Medical Center Jan 2011 – Jan 2014 | Department of Cardiothoracic Surgery Provided level I & II supplemental technical support for the Department of Cardiothoracic Surgery, assisting staff with Office, Windows, DICOM Imagery, in addition to light Photoshop & Video Editing using Adobe Premiere Pro. • Used Apollo Advance SQL Database to manage queries & reports for cardiothoracic attending physicians. • Ran multimedia conference center as needed by the department, allowing presentations and ICU rounds to be conducted using Mount Sinai deployed software within HIPAA parameters. • Recorded pictures & video of mitral valve replacement surgery, in addition to coronary bypass grafts and other cardiothoracic procedures. ### Data Processing Associate @ Hadassah International & NERA Consulting Jan 2011 – Jan 2011 Provided verification, processing & support for a Data Processing Center at an international women’s foundation. Handled confidential banking & portfolio statements from both private and institutional investors in addition to charity donations. Also handled institutional banking statements subpoenaed by grand jury investigations to be used in lawsuit discovery (Confidentiality Agreements Signed). • Used Pledgemaker, Excel & RTLFirst to maintain private and institutional giving records. • Managed multiple Google Calendars simultaneously, while providing reception, invoicing and administrative services. • Created, reviewed and verified 45,000+ new prospect/donor records in transactional databases. • Generated large, multi-form Excel documents for use in financial discovery. ### IT Project Implementation Consultant @ The Waldorf Astoria Hotel Jan 2010 – Jan 2010 Provided both user and systems support for the first custom-designed and built garment management and dispensing system (MetalProgetti) in the United States. Remained on-call 24hrs a day in case of mechanical failure, databasing errors or user issues. Trained all mid & high level managers on all aspects of the system’s maintenance and usability. • Managed custom software & user profiling system for all hotel employees (1000+) • Supported all hardware and software problems within system, including configuring user profiles, garment RFID tags and newly-issued uniforms. • Maintained extra uniform inventory, and updated system to reflect uniform changes over the different seasons & holidays. • Reduced errors and employee complaints by over 90% in the 6 months spent managing and re-organizing the databasing and tagging system. ### Mental Health Case Manager @ Institute for Community Living Jan 2009 – Jan 2010 Maintained a caseload of 30-35 homeless veteran clients, with a variety of mental, physical and sociological problems, including substance abuse, traumatic injury, psychiatric disorders and a history of violence and/or incarceration. Prepared case records and client documentation for audit by the Dept. of Health and Human Services, the Dept. of Homeless Services and several non-profit advocacy groups. • Mentored personally by Howard Goldberg, MA, Chief Compliance & Quality Assurance Officer for the Institute for Community Living, which oversaw all operations at BAVR. • Co-facilitated a trauma and healing PTSD group, working with Mind-Body treatments for anxiety, stress, agoraphobia and substance abuse as symptoms of Complex PTSD. ### Research Scientist I @ Research Foundation for Mental Hygiene, Inc. Jan 2008 – Jan 2008 Assisted with the auditing of Assertive Community Treatment & its deployment across all 50 states. Study work focused on the efficacy of clinical practices and protocol adherence on the ground in different mental health settings (hospitals, outpatient clinics, private practice, etc). • Reviewed case records, client documentation and patient charts for compliance with good clinical practices and HIPAA adherence. • Notated interviews with state officials, clinic directors & public health researchers. • Transcribed focus group work with psychiatric nurses, social workers and physicians. ### Academic Computing Manager @ Teachers College, Columbia University Jan 2007 – Jan 2008 Provided Desktop/Laptop support for faculty, staff and students. Deployed newly imaged Windows XP systems to faculty and student computing labs. Additional technical support for tenured faculty on-site and in the field. Managed Active Directory for student user profiles. • Provided top-to-bottom technical support services for desktops/laptops and mobile. • Configured printers, shared network drives and academic resources. • Supported 2 computer labs with 24 Dell PCs & 20 iMac systems for student usage. • Managed Active Directory (Reset Passwords, Modified Accounts) ### IT Purchaser & Support @ Hadassah Jan 2007 – Jan 2007 Provided Desktop/Laptop and Mobile support to all staff, including the President & all executives. Functioned as a point of contact for all IT vendors, maintaining all accounts with CDW, Dell, TigerDirect, Apple, etc for all new purchases for the Hadassah International Central Office. Worked with Operations & Networking to set up all new offices, cubicle clusters, workstations and networked office resources such as printers, scanners and servers as needed. • Worked as part of an IT team of 3 to provide all Level I & II technical support for an 8 floor facility with a 200 person staff (90% PC, 10% Mac) • Maintained professional relationships with all IT vendors, including daily phone orders, account management and rushing all critical fix software and hardware as necessary. ### Administrative Assistant @ Kelly Services Jan 2005 – Jan 2007 | Various locations in New York City & Baltimore, MD. Office support at a variety of companies such as Oracle, Liz Claiborne, KPMG, Pepsi-Cola & others. Worked as a receptionist; in addition to administrative support in public/private & academic settings ### Research Coordinator @ Johns Hopkins Hospital Jan 2005 – Jan 2007 Awarded a $43,500 NIH research grant to provide clinical research support for a senior researcher and professor at Johns Hopkins in the area of interdisciplinary clinical psychology research. Responsible for website maintenance, study recruitment, patient and client management, informed consent procedures and Institutional Review Board document preparation & upkeep. • Took on various tasks as new CMB pilots dictated them, such as neuropsychological assessments, wetwork with biological samples, and long-form clinical interviews. • Developed FileMakerPro front end shell for back-end SPSS driven database to record client & subject interactions, in addition to demographic and study data. • Worked with a variety of clinical subjects, from healthy controls and college students to diabetics with HIV and peripheral neuropathy and elderly patients with very recent myocardial issues. ## Education ### MA in Clinical Psychology Teachers College, Columbia University ### BA in Psychological & Brain Sciences The Johns Hopkins University ### High School Diploma in Regents Honors Bronx High School of Science ## Contact & Social - LinkedIn: https://linkedin.com/in/tarik-najeddine --- Source: https://flows.cv/tariknajeddine JSON Resume: https://flows.cv/tariknajeddine/resume.json Last updated: 2026-04-16