# Taruna Aiyyar

> Strategist | MS Integrated Marketing and Communications | Architect | Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/taruna

I am an architect who brings a unique perspective to the marketing world. 

My background in architecture has instilled in me a deep sense of creativity and strategic thinking with customer focus to craft compelling user-centric stories.

I thrive on attention to detail, whether in designing innovative structures or developing targeted messaging that resonate with audiences. 

With a strong focus on client needs, I aim to create solutions that engage, inspire and deliver.

## Work Experience
### Strategist @ ListenFirst
Jan 2026 – Present

### Social Analyst @ ListenFirst
Jan 2025 – Jan 2026

### Marketing and Product Design Lead @ The Electric Tube Company
Jan 2025 – Jan 2025 | Evanston, IL
Building LeakLogik, a low-cost IoT device preventing household water waste.
- Validated early demand through user surveys, shaping positioning and GTM strategy.
- Built pricing models and marketing collateral to support qualification and launch readiness.
- Led prototype testing and feedback loops, refining messaging and product-market fit.

### Resident at The Garage @ The Garage at Northwestern University
Jan 2025 – Jan 2025 | Evanston, IL
Building LeakLogik, a product of The Electric Tube Company.

### Graduate Marketing Consultant @ QIAGEN
Jan 2025 – Jan 2025 | Maryland, United States
Worked on the QuantiFERON-TB Gold Plus (QFT) product.
- Conducted market research and segmentation to identify growth opportunities for QFT.
- Built lead-scoring models and targeting frameworks to sharpen campaign focus.
- Created business cases and GTM briefs to align marketing, sales, and product teams.

### Executive communications @ Epistle
Jan 2023 – Jan 2024 | Mumbai Metropolitan Region
- Worked as Key Accounts Manager to position the brand better and grow the digital presence. 
- Developed brand and content strategies aligning with short-term and long-term marketing/ business objectives.
- Created work plans for the internal team and coordinated the activities of the accounts
- Handled content distribution across varied platforms to boost web traffic
- Collaborated with various internal and external stakeholders 
- Optimized content to meet SEO needs and ensure brand consistency

### Intern @ Sangath: Vastushilpa Consultants, Ahmedabad
Jan 2022 – Jan 2022
- Worked at India’s only Pritzker award (Nobel Prize in Architecture) winning firm 
- Involved in the designing and execution of mid-size residential and farmhouse projects
- Created presentations and conceptual drawings to help communicate to clients
- Developed construction drawings and spot details for multiple projects to help smooth on-site execution
- Designed various architectural elements 
- Collaborated with multiple stakeholders at the design office, client office and site
- Researched and conducted market studies to decide on products and technologies

### Intern @ BLUEPRINTS DESIGN CONSULTING SERVICES PVT LTD
Jan 2021 – Jan 2021
- Worked on developing the structural and architectural Revit models of an existing building in Pune.

### Bibliography Intern @ India Lost and Found by Amit Pasricha
Jan 2020 – Jan 2020 | India


## Education
### Master of Science - MS in Integrated Marketing and Communications
Northwestern University

### Bachelor of Architecture - BArch in Architecture
School of Planning & Architecture Bhopal

### Delhi Public School - India


## Contact & Social
- LinkedIn: https://linkedin.com/in/taruna-aiyyar

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Source: https://flows.cv/taruna
JSON Resume: https://flows.cv/taruna/resume.json
Last updated: 2026-04-05