# Tatiana Cantar

> Senior Product Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/tatianacantar

Cannes Lions Gold & Silver Winner – The Zip Code Exam

Experiential designer turned Senior Product Designer, I bridge in-person and digital worlds to create cohesive, intuitive user experiences that drive results. My background spans health tech, SaaS, and DTC, with a focus on systems thinking, user research, and product strategy.

I've led design across physical and digital touchpoints for global brands like Estée Lauder, Shiseido, Moroccanoil, and Tory Burch. Whether mapping customer journeys or building design systems, I partner cross-functionally to align business goals with user needs, crafting experiences that inform, empower, and inspire.

## Work Experience
### Freelance Designer @ Tatiana Cantar Studio
Jan 2025 – Present | New York, United States
Help B2B SaaS startups and brands launch 0–1 products, build scalable design systems, and product strategies from the ground up.

Lumopath.ai 
Radish Health

### Senior Product Designer @ Area 23
Jan 2023 – Jan 2025 | New York, United States

### Senior UX/UI Designer @ Shiseido
Jan 2023 – Jan 2023 | New York, United States

### Lead UX/UI Designer @ Landit
Jan 2023 – Jan 2023

### Global Visual and Experience Design @ Tory Burch
Jan 2022 – Jan 2023 | New York, United States

### Lead UX/UI Designer @ Presafe
Jan 2022 – Jan 2022

### Senior Designer @ The Estée Lauder Companies Inc.
Jan 2019 – Jan 2022

### Designer @ The Estée Lauder Companies Inc.
Jan 2017 – Jan 2019 | Greater New York City Area

### Experience Designer @ Marli New York
Jan 2016 – Jan 2017 | New York

### Digital Designer @ Moroccanoil
Jan 2016 – Jan 2016 | New York, New York

### Handbag Design Intern @ Michael Kors
Jan 2014 – Jan 2014 | New York, New York


## Education
### Product Design in BFA
Parsons School of Design - The New School

### User Experience Design Certificate
General Assembly


## Contact & Social
- LinkedIn: https://linkedin.com/in/tatiana-cantar
- Portfolio: https://tatiana.studio

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Source: https://flows.cv/tatianacantar
JSON Resume: https://flows.cv/tatianacantar/resume.json
Last updated: 2026-04-13