While doing freelance work at a stealth start-up, I established a full branding system to ensure a consistent visual identity throughout the final product and marketing. I also took charge in creating the UI design for the company’s mobile app, and worked cross-functionally with software engineers in order to optimize the overall user experience.

In order to increase the start-up's visibility and user engagement, I created a complete set of App Store launch materials, additional promotional graphics including digital banners and email drip campaigns, and mock-ups.

At Astro Information Security, I utilized Adobe Illustrator and strengthened my skills in Canva while developing diverse marketing collateral with customized layouts for one-pagers, case studies, as well as onboarding client guides. Additionally, I created marketing assets that enhanced and reinforced the company’s visual identity.

While completing these tasks, I coordinated with the Chief Revenue Officer and other team members to collect feedback and stay aligned with team objectives. I also learned how to prioritize multiple assignments based on deadlines.