# Tatiana Gulenkina > Product Designer & Creativity Coach Location: San Francisco, California, United States Profile: https://flows.cv/tatianagulenkina I’m a SF-based designer with a background in visual arts and mass media. I love working at the intersection of technology and psychology, especially when it involves cases that don't have straightforward solutions, and am fascinated by how novel technologies such as AI and web3 can potentially help us solve the most complex problems. Contributing to something larger than myself is what drives me, and I'm able to easily empathize with people's needs. For the past two years, I've been working as a senior product designer at a startup lab within a Fortune 500 transportation leader, helping to birth new tools that enable logistics operators manage billions of dollars worth of freight across the US, Canada and Mexico. PORTFOLIO: www.tatianagulenkinadesign.com SKILLS: • User Testing and Research • User Surveys and Interviews • Heuristic Evaluation • Wireframe Creation • Prototyping • User Interface Design • Responsive Design • Information Architecture • Graphic Design TOOLS: • Figma • Adobe CS: Illustrator, Photoshop, After Effects, Premier ## Work Experience ### Senior Product Designer @ Baton Jan 2023 – Present | San Francisco, California, United States Lead designer on Operator Tools and Platform teams for one of the largest freight & supply chain companies (Ryder, Fortune 500). Responsible for end-to-to-end product design experience: - Developing design concepts and prototypes for new products in transportation tech - Improving existing user flows and features to ensure increasing efficiency and productivity - Conducting user research and leveraging data insights to inform design decisions - Working with the product and engineering teams on QA and implementation - Overseeing and maintaining native design system - Running ideation and brainstorming workshops, helping with quarterly planning and design estimates - Interviewing senior designers and product managers; onboarding and training new talent ### UX Designer, New Product Innovation @ SVB Jan 2022 – Jan 2023 | San Francisco, California, United States - Using human-centered design approach, identify challenges that face startup clients, and formulate product proposals that serve as the foundation for the development of new solutions across a variety of domains, including (but not limited to) financial services. - Collaborate with marketing research, business strategy, and VC partners to discover and evaluate opportunities for exploration. - Play a critical role during R&D and incubation phases in internal venture studio by creating task flows, interaction design patterns, information architecture and deliverables such as wireframes, clickable prototypes, and pitch decks. ### UX Designer @ Google Jan 2021 – Jan 2022 | San Francisco Bay Area Worked on video-related tools as a part of Virtual Connections & Communications team at Google CorpEng. Designed and took products for video creation, sharing and enriched viewing from the initial concept to user testing and launch with one of the main objectives being improving quality and efficiency of collaborations in ever-changing remote/hybrid work landscape. ### UX Designer @ Gravity Jan 2020 – Jan 2021 Fully re-designed customer experience for AI-driven sales platform using existing user flows and A/B tests/experiments. Incorporated interactive elements and call-to-action banners to increase engagement. Helped with marketing campaign and landing pages for company's website. ### UX Design Consultant @ klevahealth Jan 2020 – Jan 2020 | San Francisco Bay Area Reviewed previously collected user feedback and created new UX recommendations for B2C e-commerce platform. Redesigned four main areas of the desktop website and conducted usability testing to evaluate the changes. ### UX Design Trainee @ Springboard Jan 2020 – Jan 2020 | San Francisco Bay Area UX Design Certification with 350+ hours of hands-on course material, 1:1 expert mentor oversight, and completion of 3 in-depth portfolio projects. Mastered skills in sketching, wireframing, interaction design, prototyping, and testing as a part of a human-centered design framework. Main areas of focus: - User research, data analytics, usability testing - Research synthesis with affinity mapping, empathy maps, journey maps, and personas - Mobile and web design, content strategy, wireframing, prototyping - Visual design, accessibility, design systems - Design sprints ### Photographer, Visual Artist @ Tatiana Gulenkina Photography Jan 2014 – Jan 2020 | San Francisco Bay Area Planned and executed photo shoots for corporate and individual clients, as well as fine-art projects. Directed assistants, edited images, handled communications, marketing, and other business aspects. Earned over 100 5-star reviews on different platforms. Work published in top outlets such as Harper's, British Journal of Photography, Wired, exhibited in shows, won multiple awards. Portfolio: http://www.tatianagulenkina.com ### Video Editor/Producer @ T&R Productions Jan 2013 – Jan 2014 | Washington D.C. Metro Area Researched and edited videos for internationally broadcast shows using Final Cut Pro and Adobe Premiere; rapidly created visual elements for live interviews based on potential topics. Helped set up and manage production deadlines. Took on other responsibilities (working with graphics department, floor directing) as needed. ### Digital Media Production Intern @ Citizen Effect Jan 2010 – Jan 2010 | Washington, DC Edited photo and video for an international non-profit. Produced short multimedia pieces that were used for marketing campaigns and helped raise additional funding for schools in Peru and clean water programs in India. Optimized web content to increase engagement and drive new audience. Designed print materials. ### Teaching Assistant @ Maryland Institute College of Art Jan 2009 – Jan 2009 Assisted a faculty instructor for the Electronic Media and Culture class. Supported students in learning class material and provided them with individualized tutorials. Encouraged social interactions, helped students with special needs. ## Education ### Bachelor of Fine Arts - BFA in Visual Arts Maryland Institute College of Art Jan 2008 – Jan 2011 ### UX Career Track in User Experience Design Springboard Jan 2020 – Jan 2020 ### Human Potential Coach in Coaching Human Potential Academy Jan 2021 – Jan 2021 ### Continuing Education Corcoran School of the Arts and Design at The George Washington University ### Transferred in Computer Science Vladimir State University Jan 2005 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/tatiana-gulenkina-5665511a - Website: http://www.tatianagulenkinadesign.com - Website: http://www.tatianagulenkina.com - Facebook: https://facebook.com/tatiana.gulenkina --- Source: https://flows.cv/tatianagulenkina JSON Resume: https://flows.cv/tatianagulenkina/resume.json Last updated: 2026-03-25