# Tatiana Toutikian > Product / Service design lead Location: San Francisco, California, United States Profile: https://flows.cv/tatianatoutikian I help global organizations, from Fortune 500 leaders to emerging disruptors, design and deliver services that create measurable business and human impact. As a Service and Experience Design Lead at Accenture Song, I translate complex systems into clear, actionable experiences, from future-state blueprints and journey orchestration to AI-enabled ecosystems. My work bridges strategy, design, and technology to help organizations scale smarter, operate more efficiently, and deliver experiences that people truly value. ## Work Experience ### Product & Service Design Lead @ Fjord, Part of Accenture Song Jan 2022 – Present | San Francisco Bay Area ### Product & Service Design Associate Manager @ Fjord, Part of Accenture Song Jan 2021 – Jan 2022 | Los Angeles Metropolitan Area ### Senior Service & Strategy Designer @ MENA Design Research Center Jan 2016 – Jan 2020 | Beirut, Lebanon ### Interaction Design Instructor @ Académie Libanaise des Beaux-Arts Jan 2019 – Jan 2019 | Beirut, Lebanon - Created course material to teach Speculative Design through Interactive Interfaces. - Taught in the product design department and introduced tangible interaction design. This course was aimed at equipping students with the ability to create interactive prototypes along with a design process focused on futures and critical thinking. ### Design Strategist & Service Designer @ Recycle Beirut Jan 2019 – Jan 2019 | Beirut, Lebanon ### Design Strategist & Service Designer @ Hivos -Humanist Organisation for Social Change- Jan 2018 – Jan 2019 | Beirut, Lebanon Designed and piloted a training program to help artisans grow their businesses. Led research, co-created a curriculum with industry experts, developed a business strategy, and presented the program and service wireframes to stakeholders. ### Service & Interaction Designer @ antwork Jan 2018 – Jan 2018 | Beirut, Lebanon At Antwork I worked on bringing new value proposition to the booking service of their app. I created and executed the research frameworks, researched employee experience, and designed new features for an on demand marketplace booking. ### Service Designer & Producer @ Beirut Design Week Jan 2015 – Jan 2018 | Beirut District, Lebanon Developed and executed the event communication strategy, designed and implemented the BDW app and website, organized conferences and exhibitions, led the internship program, managed exhibitor relations, consulted designers on thematic alignment, and oversaw international exhibitions, including logistics and insurance. ### Design Research Consultant @ Continuum Jan 2018 – Jan 2018 | Milan, Lombardy, Italy Designed the playbook for an entrepreneurship incubator in Lebanon, empowering underprivileged youth to launch their first businesses. Conducted expert and group interviews, facilitated co-creation sessions, led contextual observations, collaborated on session design, reported to UNICEF stakeholders, and presented strategic recommendations to enhance the program’s impact. ### Communication Design Fellow @ Hello Ruby Jan 2015 – Jan 2015 | Helsinki , Finland Designed and led a global research project connecting children through learning. Developed the research framework, created interactive play activities, produced videos and website content, and wrote blog articles to enhance engagement and knowledge sharing. ### Interaction Design Intern @ frog Jan 2014 – Jan 2014 - Interaction designer on the future of driving in China. I assisted in workshops, interview session analysis, and project deck preparation. -Design Research : mAGri toolkit by frog + GSMA a project that allows farmers to access timely information through mobile phones in 6 developing countries across Asia and Africa. ### Interaction Designer @ Sociatag Jan 2013 – Jan 2013 | Beirut, Lebanon - Designed an NFC/RFID box that links to various social media platforms. - Collaborated with engineers on the technology integration - Material research and cost effectiveness for mass fabrication - Setting up the NFC / RFID box in various events ### Service Designer @ Desmeem Jan 2012 – Jan 2012 | Beirut, Lebanon - conducted research on students, teachers and dean to redesign the Arabic language experience at the Paradis Denfant public NGO school. - gave 3 sessions to better understand the children’s association with the language - designer and distributed cultural probe kits - conducted interviews with educators and children’s book authors - did a co creation session with the kids - created stop motion video - assisted in public intervention in the school space with playful Arabic lettering ### Design Researcher @ Municipality of Bourj Hammoud Jan 2008 – Jan 2008 | Beirut, Lebanon - interviewed 40 artisans, craftspeople, makers, and the creative Armenian community of Bourj Hammond on their current state. -created a detailed report of their pains, gains, and future needs focus on finance, resource, distribution - shared findings with the director of the municipality in order to make better decisions on where to allocate funds. ## Education ### MA Industrial & Strategic Design in Design strategy & Service Design Aalto University ### Exchange Project in Industrial and Product Design 千葉大学 Chiba University ### BA Interior Architecture & Product Design in Design Académie Libanaise des Beaux-Arts ### Making Futures School Berlin ## Contact & Social - LinkedIn: https://www.linkedin.com/in/ttoutikian - Website: http://tatianatoutikian.com --- Source: https://flows.cv/tatianatoutikian JSON Resume: https://flows.cv/tatianatoutikian/resume.json Last updated: 2026-04-07