Led design for high-stakes healthcare products in regulated environments. Partnered with product, compliance, legal, and medical affairs teams. Mentored junior designers and established design processes for cross-platform projects.

• Designed Payment Plan feature across three platform teams (web, mobile, desktop) with different technical architectures. Coordinated cross-team alignment on design standards and implementation. Shipped unified experience reducing transaction completion time and achieving high adoption among target users.

• Built a mobile design system from scratch. Inherited app with no design standards and 47+ inconsistent component variations. Created style guide and component library in Figma with 120+ documented components adopted across the entire mobile team. Reduced design review cycles and improved design-to-development handoff.

• Collaborated closely with product managers, engineers, compliance, and medical stakeholders to align user needs with legal and technical requirements. Established working sessions with subject matter experts to understand regulatory nuances and operational context.

• Produced wireframes, high-fidelity UI, and interactive prototypes in Figma for healthcare features. Supported design-to-development handoff and iteration through implementation, ensuring designs met both user needs and compliance requirements.

• Mentored two junior designers throughout the year, providing feedback on Figma work, research approach, and problem-solving. Both designers delivered features to production and gained confidence in a professional environment.

Designed brand assets for RYOBI, Milwaukee, Hart and RIDGIT brands across seasonal campaigns and retail activations. Coordinated with marketing, production, and retail teams to maintain brand consistency across campaigns and touchpoints.

• Delivered 50+ brand-aligned assets for seasonal campaigns including packaging, print, email, and social creative. Collaborated with marketing teams to align messaging across channels and managed production timelines for Home Depot and Walmart retailer requirements.

• Designed product packaging communicating brand positioning and meeting retail shelf requirements. Worked with production teams on technical specifications, color separations, and print-ready files. Packages shipped to major retailers reaching millions of consumers in multiple countries.

• Maintained design guidelines across three major brands to prevent brand dilution. Created asset templates and style references enabling marketing teams to ship campaigns on accelerated timelines while maintaining consistency.

• Managed rapid turnarounds for holiday, summer, and spring campaigns. Delivered design work on schedule despite compressed timelines, maintaining quality and brand alignment.

Led UX strategy for travel and hospitality clients implementing digital transformation. Designed booking flows, payment experiences, and responsive websites integrating complex backend systems. Conducted user research and analyzed product data to inform design strategy and improve conversion metrics.

• Designed multi-step booking and payment flows for travel platforms using TravelSoft's search and inventory system. Analyzed user behavior and simplified complex forms to reduce friction. Redesigned flows reduced mobile abandonment and completion time, increasing completed bookings.

• Built and maintained UI library for travel booking patterns including forms, date pickers, search results, payment flows, and accessibility components. Library accelerated design-to-development process across multiple client projects through component reuse.

• Conducted usability testing to validate interaction patterns on web and mobile platforms. Iterated on designs based on user feedback and observed behavior, ensuring consistent experience across devices despite different technical constraints.

• Collaborated with product managers, engineers, and client stakeholders to balance business goals, technical limitations, and user needs. Facilitated conversations between teams and found solutions satisfying multiple constraints. Was invited back for follow-up projects.

Established design process and UX standards for agency, defining how projects moved from discovery through implementation. Mentored junior designers on translating stakeholder requirements into product decisions. Became go-to person for complex projects requiring cross-functional coordination and stakeholder alignment.

• Led end-to-end UX design for 8+ client projects from discovery and user research through wireframes, prototypes, and developer handoff. Established design process for the agency defining how projects moved from concept to implementation.

• Translated business requirements into structured user flows and feature priorities within tight budgets and 6-12 week timelines. Worked with small development teams, prioritizing features based on impact and preventing scope creep through clear stakeholder communication.

• Designed responsive interfaces for wellness, education, and coaching platforms. Each required different approaches based on user needs and industry context. Developed expertise through user research and competitive analysis, adapting design strategy accordingly.

• Delivered projects on schedule consistently. Managed multiple client projects simultaneously at different stages. Worked closely with developers and product teams, iterating quickly as requirements evolved.

• Mentored junior designers on translating requirements into design decisions and became go-to person for complex projects requiring cross-functional coordination.

Built brand identities, responsive websites, and UI systems for diverse clients. Managed multiple parallel client projects with tight deadlines. Served as lead designer managing all client touchpoints.

• Led product discovery and strategy for 15+ client web projects across B2B SaaS, e-commerce, nonprofits, and local services. Conducted discovery to understand user needs and business goals, created design concepts, and managed handoff to developers. Worked within client budgets ($5K-$50K), WordPress technical constraints, and small development teams.

• Created wireframes, high-fidelity UI, and design specifications for all projects. Developed low-fidelity wireframes for structure, pixel-perfect UI designs, and organized Figma files with developer annotations. Established repeatable workflow for smooth design-to-development handoffs.

• Managed 4-5 client projects simultaneously at different stages (discovery, design, development). Prioritized across competing deadlines and communicated proactively with clients to keep projects on track.

• Collaborated directly with developers during implementation. Clear communication about design intent and practical solutions for technical constraints led to faster site launches.

• Designed using mobile-first methodology. Built responsive layouts that worked seamlessly across devices, improving client satisfaction and site performance.