Leading product strategy and execution for an AI-powered mental health platform serving students and schools nationwide.

Led product for BetterUp’s video coaching platform, the core experience powering thousands of sessions daily. Owned the roadmap for member and platform capabilities, including AI-powered features like session insights, coaching personalization, and crisis detection. Collaborated cross-functionally with Sales, CS, and Marketing to align product strategy with customer needs and business goals.

Led product for BetterUp Care, scaling it from early concept to a core business line supporting thousands of enterprise employees with personalized mental health and coaching services. Drove product vision, team growth, and cross-functional execution across clinical, content, and engineering. Partnered with go-to-market and customer teams to expand adoption, increase retention, and deliver outcomes across Fortune 500 clients.

Oversaw the end-to-end product strategy and development that led to an acquisition by MoneyLion. Launched first of its kind digital life insurance platform with multi-carrier support, instant quoting, and instant underwriting. Expanded the product portfolio with riders to reduce CAC and increase LTV, resulting in increase in first-year revenue.

Scaled the design team to 4 members to dream up and design invoicing, payment, and insurance solutions for consumers and enterprise businesses. Fostered collaboration across product, engineering, and customer service teams.