# Tatyana Gruver > VP, Product @ Sonar Mental Health | Crisis Text Line Volunteer Location: San Francisco, California, United States Profile: https://flows.cv/tatyana I build products for messy, high-stakes problems. Currently leading product and design at Sonar. We make space for teens to feel seen and supported through an AI-powered platform that connects students with real people for 24/7, text-based support. Across roles, I’ve worked at the intersection of people and systems: helping humans navigate complexity, whether they’re managing their health, their money, or their relationships. The industries change, but the work stays the same: make people’s lives a little better. ## Work Experience ### VP, Product @ Sonar Jan 2024 – Present Leading product strategy and execution for an AI-powered mental health platform serving students and schools nationwide. ### Group Product Manager @ BetterUp Jan 2021 – Jan 2023 Led product for BetterUp’s video coaching platform, the core experience powering thousands of sessions daily. Owned the roadmap for member and platform capabilities, including AI-powered features like session insights, coaching personalization, and crisis detection. Collaborated cross-functionally with Sales, CS, and Marketing to align product strategy with customer needs and business goals. ### Senior Product Manager @ BetterUp Jan 2019 – Jan 2021 Led product for BetterUp Care, scaling it from early concept to a core business line supporting thousands of enterprise employees with personalized mental health and coaching services. Drove product vision, team growth, and cross-functional execution across clinical, content, and engineering. Partnered with go-to-market and customer teams to expand adoption, increase retention, and deliver outcomes across Fortune 500 clients. ### Head of Design & Product @ LeapLife Jan 2017 – Jan 2020 | San Francisco Bay Area Oversaw the end-to-end product strategy and development that led to an acquisition by MoneyLion. Launched first of its kind digital life insurance platform with multi-carrier support, instant quoting, and instant underwriting. Expanded the product portfolio with riders to reduce CAC and increase LTV, resulting in increase in first-year revenue. ### Design Manager @ Viewpost Jan 2016 – Jan 2017 | San Francisco, California Scaled the design team to 4 members to dream up and design invoicing, payment, and insurance solutions for consumers and enterprise businesses. Fostered collaboration across product, engineering, and customer service teams. ### Senior Interaction Designer @ Heighten Jan 2013 – Jan 2016 | Redwood City, CA Collaborated with the co-founders and advisors to design and build several MVPs, gathering enough learnings to pivot the company to focus on optimizing the buyer-seller experience which directly led to the acquisition by LinkedIn. Designed key product modules integrated into LinkedIn Sales Navigator, aligning product vision with market needs. ### Interaction Designer @ IMVU Jan 2011 – Jan 2013 | Mountain View, CA Led the product development for a new Social Games vertical, attracting new user activations and retained engagement at week 4. ### Lead 3D Artist @ SRI International Jan 2007 – Jan 2009 | Menlo Park, CA Designed immersive VR training games used in military and homeland defense training exercises at client locations. Owned 3D modeling, texturing, level design, and on-location photography. ## Education ### Master of Entertainment Technology in Experience Design Carnegie Mellon University ### Bachelor of Science (B.Sc.) in Media Arts and Animation The Art Institutes ## Contact & Social - LinkedIn: https://linkedin.com/in/tatyanagruver --- Source: https://flows.cv/tatyana JSON Resume: https://flows.cv/tatyana/resume.json Last updated: 2026-04-13