Quanata empowers the insurers of tomorrow with AI-assisted modeling capabilities, real-time telematics solutions, risk-based acquisition innovations, and enabling insurance technologies.

• Lead within the design practice in terms of discovery, conceptual designs, experience design execution, and strategic collaboration with cross-functional partners.

• Discover new opportunities within the engagement and retention funnel for our customers through the HiRoad end-to-end experience.

• Build a design system for the HiRoad mobile app from the ground up with our design team and cross-functional partners.

• Responsible for the HiRoad app experience.

• Main initiatives are rewarding customers for good driving, integrating historical driving scores, providing feedback to our customers on their driving, defining our new telematic model, integrating the renters product, filing a claim into the app, and redesigning the app experience with our new branding.

• Partner with Product and Engineering to collaborate on product strategy and to define customer problems from discovery concepts to design execution.

HiRoad is reinventing insurance through a behavior-based model that recognizes and rewards the good choices you make behind the wheel every day.

• Product Design team lead for a photo and video back-up storage app on both iOS and Android platforms.

• Responsible for product strategy, brand strategy, and user experience from end-to-end: user research, interaction design, prototyping, visual design, content strategy, user testing, and asset delivery to developers.

• Develop a multi-app strategy with the ability to launch new mobile carriers within days.

• Release the first MVP of our product to the Sprint mobile carrier in 2016.

• Launch our services for both AT&T and Bell in 2017.

• Conduct design sprints for new features.

• Lead, manage, and provide creative direction and career development to junior, mid-level, and senior designers.

• As the first designer in the San Mateo office, I had the privilege to build the design culture and hire a 15-person design team in our office.

• Develop user-centered design for innovative products and services for healthcare professionals and patients

• Develop a native mobile app for the patient portal, which includes billing, messaging, scheduling, and health records

• Envision a healthcare consumer-facing brand

• Investigate new business opportunities around the patient experience

At Epocrates, an athenahealth service, the design team’s goals were to increase engagement and improve the brand equity. I personally:

• Provide physicians with curated high-quality clinical information at the decision-making moment for the Epocrates App, the #1 medical reference app

• Improve search in order to increase awareness and educate our users about our capabilities by surfacing related content in the search results

• Refresh the Epocrates brand within the app to align with the new athenahealth brand

• Develop digital marketing solutions for all platforms on the Apple Online Store

• Collaborate with creative directors, developers, project managers, photographers, and writers

• Implement the new user experience for the Online Store 2.0

• Contracted by SolutionSet Agency

• Event branding for finance, technology, and telecom industries

• Establish holistic brand guidelines, print communications, and user experience

• Design the user experience from end-to-end for automotive apps, websites, android tablets, and mobile apps

• Build the information architecture, wireframes, and user interface for mobile apps

• Deliver final designs, specs, and assets for various platforms

• Responsible for visual concepts and designs for various industries

• Conceptualize verbal and visual theme development with freelance writers and artists

• Design facility graphics and way-find signage

• Photograph print deliverables for Larsen portfolio and look books

Clients include Charles Schwab, Applied Materials, VMware, ATMI, Safeway, Genesys, Alcatel-Lucent, Robert Half Technology, Promptu, Brocade, and Platfora

• Event branding and marketing campaigns for non-profit organizations

• Brand identity for small businesses

• Photograph events, portraits, and weddings

• Rebrand marketing deliverables for print and interactive

• Develop book templates for listed properties

• Photograph exteriors and interiors of real-estate properties

• Conceptualize brochures, posters, and invitations for university marketing

• Design layouts for the university's publication, Washington Square Magazine

• Photograph portraits, products, and events for various deliverables

• Implement the university’s new identity standards

• Design brochures, displays, and trade show booth graphics

• Successfully deliver package designs for bath products, gift sets, and eyelash extensions

• Photograph products with studio lighting for catalogs, website, and distribution materials

• Develop print and interactive marketing communications for real-estate properties

• Photograph exteriors and interiors of listed homes