# Tawnee Rabuco > Lead Product Designer at BlueOwl, LLC Location: San Francisco Bay Area, United States Profile: https://flows.cv/tawnee I am a product design lead who is passionate about branding and user-centered design. As a designer, I have a versatile set of skills and expertise. I love being involved in the process from start to finish, from research to implementation for the real world. I believe that design thinking is an essential tool for simplifying and humanizing. I have experience in working with small businesses and start-ups to industry leaders, such as Apple, Applied Materials, Charles Schwab, and VMware. My current work ranges from finance to technology, semiconductor, telecom, insurance, and healthcare industries. More importantly, I am passionate about simplicity and elegance in order to produce real products. With a diverse background in branding, design and photography, my focus is on putting the user in the center and using empathy for solving the problem. EXPERTISE Design thinking, visual design, branding, user experience, interaction design, typography, iconography, graphic design, photography, print, event branding, concepting, storytelling, wireframes, prototyping, web design, mobile design, ## Work Experience ### Lead Product Designer @ Quanata Jan 2022 – Present | San Francisco, California, United States Quanata empowers the insurers of tomorrow with AI-assisted modeling capabilities, real-time telematics solutions, risk-based acquisition innovations, and enabling insurance technologies. • Lead within the design practice in terms of discovery, conceptual designs, experience design execution, and strategic collaboration with cross-functional partners. • Discover new opportunities within the engagement and retention funnel for our customers through the HiRoad end-to-end experience. • Build a design system for the HiRoad mobile app from the ground up with our design team and cross-functional partners. ### Senior Product Designer @ Quanata Jan 2018 – Jan 2022 | San Francisco, California • Responsible for the HiRoad app experience. • Main initiatives are rewarding customers for good driving, integrating historical driving scores, providing feedback to our customers on their driving, defining our new telematic model, integrating the renters product, filing a claim into the app, and redesigning the app experience with our new branding. • Partner with Product and Engineering to collaborate on product strategy and to define customer problems from discovery concepts to design execution. ### Lead Product Designer @ HiRoad Jan 2018 – Present | San Francisco, California, United States HiRoad is reinventing insurance through a behavior-based model that recognizes and rewards the good choices you make behind the wheel every day. ### Senior Manager, Product Design @ Asurion Jan 2016 – Jan 2018 | San Mateo, CA • Product Design team lead for a photo and video back-up storage app on both iOS and Android platforms. • Responsible for product strategy, brand strategy, and user experience from end-to-end: user research, interaction design, prototyping, visual design, content strategy, user testing, and asset delivery to developers. • Develop a multi-app strategy with the ability to launch new mobile carriers within days. • Release the first MVP of our product to the Sprint mobile carrier in 2016. • Launch our services for both AT&T and Bell in 2017. • Conduct design sprints for new features. • Lead, manage, and provide creative direction and career development to junior, mid-level, and senior designers. • As the first designer in the San Mateo office, I had the privilege to build the design culture and hire a 15-person design team in our office. ### User Experience Designer @ athenahealth Jan 2014 – Jan 2016 | San Francisco • Develop user-centered design for innovative products and services for healthcare professionals and patients • Develop a native mobile app for the patient portal, which includes billing, messaging, scheduling, and health records • Envision a healthcare consumer-facing brand • Investigate new business opportunities around the patient experience At Epocrates, an athenahealth service, the design team’s goals were to increase engagement and improve the brand equity. I personally: • Provide physicians with curated high-quality clinical information at the decision-making moment for the Epocrates App, the #1 medical reference app • Improve search in order to increase awareness and educate our users about our capabilities by surfacing related content in the search results • Refresh the Epocrates brand within the app to align with the new athenahealth brand ### User Interface Contract Designer @ Apple Jan 2014 – Jan 2014 | Cupertino • Develop digital marketing solutions for all platforms on the Apple Online Store • Collaborate with creative directors, developers, project managers, photographers, and writers • Implement the new user experience for the Online Store 2.0 • Contracted by SolutionSet Agency ### Senior Designer @ Larsen Jan 2013 – Jan 2014 | Menlo Park, CA • Event branding for finance, technology, and telecom industries • Establish holistic brand guidelines, print communications, and user experience • Design the user experience from end-to-end for automotive apps, websites, android tablets, and mobile apps • Build the information architecture, wireframes, and user interface for mobile apps • Deliver final designs, specs, and assets for various platforms • Responsible for visual concepts and designs for various industries • Conceptualize verbal and visual theme development with freelance writers and artists • Design facility graphics and way-find signage • Photograph print deliverables for Larsen portfolio and look books Clients include Charles Schwab, Applied Materials, VMware, ATMI, Safeway, Genesys, Alcatel-Lucent, Robert Half Technology, Promptu, Brocade, and Platfora ### Designer @ Larsen Jan 2009 – Jan 2013 | Menlo Park, California, United States ### Principal @ Tawnee Rabuco Design Jan 2009 – Jan 2012 | San Francisco Bay Area • Event branding and marketing campaigns for non-profit organizations • Brand identity for small businesses • Photograph events, portraits, and weddings ### Designer @ Dreyfus Sotheby's International Realty Jan 2009 – Jan 2009 | Palo Alto, CA • Rebrand marketing deliverables for print and interactive • Develop book templates for listed properties • Photograph exteriors and interiors of real-estate properties ### Graphic Designer @ San Jose State University Jan 2007 – Jan 2009 | San Jose, CA • Conceptualize brochures, posters, and invitations for university marketing • Design layouts for the university's publication, Washington Square Magazine • Photograph portraits, products, and events for various deliverables • Implement the university’s new identity standards ### Graphic Designer @ Bath Accessories Company Jan 2006 – Jan 2007 | Hayward, CA • Design brochures, displays, and trade show booth graphics • Successfully deliver package designs for bath products, gift sets, and eyelash extensions • Photograph products with studio lighting for catalogs, website, and distribution materials ### Marketing Coordinator @ Corporate America Investments Jan 2005 – Jan 2006 | Union City, CA • Develop print and interactive marketing communications for real-estate properties • Photograph exteriors and interiors of listed homes ## Education ### Two Bachelor of Fine Arts (BFA) in Graphic Design and Photography San José State University ### Associate of Arts (AA) in Liberal Arts and Sciences/Liberal Studies Chabot College ## Contact & Social - LinkedIn: https://linkedin.com/in/tawneerabuco - Website: http://tawneerabuco.com - Website: http://Larsen.com --- Source: https://flows.cv/tawnee JSON Resume: https://flows.cv/tawnee/resume.json Last updated: 2026-02-23