Innovative product designer with 6+ years of experience crafting intuitive, data-driven user experiences and collaborating with cross-functional teams to deliver high-impact solutions. Passionate about creating simple, elegant designs that empower users and drive business growth.

2022 — NowPhiloSenior Product Designer | Growth Lead

2022 — Now

San Francisco Bay Area

Lead design for Growth & Activation across web, mobile, and TV, owning the full funnel from free-to-paid conversion through engagement and retention.

Redefined value proposition and paywall strategy, reframing upgrade moments to reduce drop-off and increase trial-to-paid conversion.

Partnered with lifecycle marketing to launch a Dedicated Show Page for Yellowstone, creating a new acquisition swimlane for tentpole content.

Redesigned Philo.com, resulting in +6.2% initial payments, +5.0% subscriber conversions, and +5.7% sign-ups.

Designed Pro Row and new show page experiences, boosting sign-ups (+19%), subscriptions (+5.3%), and first payments (+9%).

Built a streamlined Install Page and setup flow, driving +6.9% mobile sign-ins and +6% Fire TV sign-ins in an 8-week test.

Collaborate closely with product, engineering, data science, and lifecycle marketing; mentor interns and guide junior designers

2020 — 2022PhiloVisual Designer

2020 — 2022

Design intuitive flows and screens, prototype and test new features, and ensure a seamless user journey

Collaborate with cross-functional teams to create assets for product launches, media programs, and communication campaigns

Create and optimize email onboarding series, achieving a 29.59% open rate, 2.96% click-through rate, and a 5% increase in conversions from trial users to paid subscribers

2019 — 2020Halo NeuroscienceSenior Designer

2019 — 2020

San Francisco Bay Area

Lead website, marketing, and packaging design initiatives focused on growing the brand and generating sales

Collaborate with a multidisciplinary design team to create packaging that balances individuality and familiarity while maintaining the brand's ethos

2018 — 2019Halo NeuroscienceAssociate Designer

2018 — 2019

San Francisco Bay Area

Designed pieces ranging from printed collateral and advertisements to website graphics along with other digital marketing initiatives such as assets for social media.