# Tay Williams

> Senior Product Designer | Growth lead @ Philo | Creating experiences that captivate and transform.

Location: Oakland, California, United States
Profile: https://flows.cv/tay

Innovative product designer with 6+ years of experience crafting intuitive, data-driven user experiences and collaborating with cross-functional teams to deliver high-impact solutions. Passionate about creating simple, elegant designs that empower users and drive business growth. 

Skilled in Figma, Adobe Creative Suite, prototyping, user research, and cross-functional collaboration.

## Work Experience
### Senior Product Designer | Growth Lead @ Philo
Jan 2022 – Present | San Francisco Bay Area
• Lead design for Growth & Activation across web, mobile, and TV, owning the full funnel from free-to-paid conversion through engagement and retention.

• Redefined value proposition and paywall strategy, reframing upgrade moments to reduce drop-off and increase trial-to-paid conversion.

• Partnered with lifecycle marketing to launch a Dedicated Show Page for Yellowstone, creating a new acquisition swimlane for tentpole content.

• Redesigned Philo.com, resulting in +6.2% initial payments, +5.0% subscriber conversions, and +5.7% sign-ups.

• Designed Pro Row and new show page experiences, boosting sign-ups (+19%), subscriptions (+5.3%), and first payments (+9%).

• Built a streamlined Install Page and setup flow, driving +6.9% mobile sign-ins and +6% Fire TV sign-ins in an 8-week test.

• Collaborate closely with product, engineering, data science, and lifecycle marketing; mentor interns and guide junior designers

### Visual Designer @ Philo
Jan 2020 – Jan 2022
• Design intuitive flows and screens, prototype and test new features, and ensure a seamless user journey

• Collaborate with cross-functional teams to create assets for product launches, media programs, and communication campaigns

• Create and optimize email onboarding series, achieving a 29.59% open rate, 2.96% click-through rate, and a 5% increase in conversions from trial users to paid subscribers

### Senior Designer @ Halo Neuroscience
Jan 2019 – Jan 2020 | San Francisco Bay Area
• Lead website, marketing, and packaging design initiatives focused on growing the brand and generating sales

• Collaborate with a multidisciplinary design team to create packaging that balances individuality and familiarity while maintaining the brand's ethos

### Associate Designer @ Halo Neuroscience
Jan 2018 – Jan 2019 | San Francisco Bay Area
Designed pieces ranging from printed collateral and advertisements to website graphics along with other digital marketing initiatives such as assets for social media.

### Junior digital designer @ Fetch
Jan 2017 – Jan 2018 | San Francisco, California
Created impactful display ads for Fortune 500 companies, managed projects from ideation to execution.

Clients included: Apple, Lululemon, Stubhub, Nokia

### Graphic Designer @ EBONY Media
Jan 2017 – Jan 2017
Designed editorial layouts and researched and cataloged illustrators.

Featured Contributor: 2017 March Women’s Issue

### Communications Specialist @ Iowa Association of School Boards
Jan 2016 – Jan 2016 | Des Moines, Iowa Area
Responsible for design and production of all print and digital materials at the Iowa Association of School Boards (IASB).

### Graphic Artist @ Gannett | USA TODAY NETWORK
Jan 2014 – Jan 2016 | Des Moines, Iowa Area
Created and executed campaigns to increase consumer engagement with various newspapers.

Clients included: USA Today, The Des Moines Register


## Education
### Bachelor’s Degree in Graphic Design
Wartburg College
Jan 2010 – Jan 2014

### Bachelor’s Degree in Public Relations/Image Management
Wartburg College
Jan 2010 – Jan 2014


## Contact & Social
- LinkedIn: https://linkedin.com/in/tamonewilliams
- Portfolio: http://taywill.com

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Source: https://flows.cv/tay
JSON Resume: https://flows.cv/tay/resume.json
Last updated: 2026-03-25